# Head of Ads Enterprise Marketing

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $374k – $415k/yr
**Experience:** 12+ years
**Skills:** B2B Marketing, Enterprise Marketing, Product Marketing, Brand Strategy, Go-to-Market Strategy, Sales Enablement, Thought Leadership, Content Marketing, Demand Generation, Account-Based Marketing, Event Marketing, Advertising Measurement, Executive Storytelling
**Posted:** 2026-05-20

> Define and scale OpenAI’s global marketing strategy for enterprise advertisers, agencies, and brand partners. Own enterprise advertising narratives, thought leadership, sales enablement, demand generation, and event strategy to drive pipeline and position OpenAI as a premium AI advertising platform.

## Job Description

## Responsibilities
- Define the end-to-end enterprise advertiser marketing strategy across awareness, consideration, pipeline creation, adoption, expansion, and long-term growth.
- Develop OpenAI’s enterprise advertising narratives, positioning, and messaging architecture across AI-powered marketing, creativity, measurement, and consumer engagement.
- Build compelling brand positioning that establishes OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies.
- Lead category thought leadership programs and content strategy that position OpenAI as a leading voice on the future of advertising, AI, creativity, and measurement.
- Create executive storytelling frameworks and high-impact communications for senior client engagements, keynote presentations, media moments, and industry conversations.
- Develop strategic sales enablement programs, positioning, and materials that help commercial teams articulate differentiated value across industries, customer segments, and buying audiences.
- Lead the development of flagship customer stories, case studies, and proof points that demonstrate measurable business outcomes and advertiser success.
- Build integrated demand generation and account-based marketing programs targeting priority accounts and industries through owned media, partner channels, executive engagement, and industry activations.
- Define industry-specific narratives and go-to-market strategies across key verticals including CPG, Retail, Automotive, Financial Services, Technology, Entertainment, Telecom, and Travel.
- Own OpenAI’s presence and narrative strategy at major industry events including Cannes Lions, CES, Advertising Week, Possible, and DMEXCO.
- Partner closely with Product Marketing and Product teams to translate roadmap innovations into market-ready launches, customer education, and enterprise sales motions.
- Establish measurement frameworks to track brand perception, executive engagement, pipeline contribution, influenced revenue, content performance, and market momentum, while building and leading a high-performing team over time.

## Requirements
- 12+ years of experience in B2B marketing, enterprise marketing, ad sales marketing, product marketing, brand strategy, or strategic go-to-market leadership.
- Experience building or leading enterprise advertising marketing programs at a scaled digital media platform.
- Deep understanding of how enterprise advertisers and agencies make buying decisions, including procurement cycles, executive stakeholders, measurement requirements, and long-term partnerships.
- Significant experience developing executive narratives, thought leadership platforms, and enterprise positioning strategies that influence senior marketers and industry decision-makers.
- Experience building sophisticated content marketing ecosystems that support both brand leadership and pipeline generation.
- Experience leading world-class tent-pole event strategies and converting marquee moments into measurable brand and commercial impact.
- Experience building high-quality sales enablement ecosystems that help commercial teams win complex deals.
- Fluency in advertising concepts including brand building, performance media, measurement, attribution, audience strategy, creative effectiveness, and media planning.
- Highly analytical and comfortable connecting marketing investments to pipeline and revenue outcomes.
- Ability to translate complex technology into clear, credible narratives for CMOs, agency leaders, media executives, and enterprise buyers.
- Thrive in ambiguous, fast-moving environments where you are building new functions from scratch.
- Excellent people leader who can attract top talent and raise the quality bar quickly.

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