# Product Manager, Marketing Orchestration

**Company:** [Hightouch](https://hotfix.jobs/companies/hightouch)
**Location:** Remote
**Role:** Product Management
**Salary:** $240k – $320k/yr
**Experience:** 5+ years
**Skills:** Product Management, Go-to-Market Strategy, Product Strategy, Audience Segmentation, Analytics, Experimentation, Campaign Orchestration, Customer Discovery, Technical Architecture, User Experience, Artificial Intelligence
**Posted:** 2026-09-08

> Senior product leader responsible for the vision, prioritization, adoption, and go-to-market success of Hightouch’s core marketing portfolio, including audiences, analytics, experimentation, and orchestration. The role requires strong customer empathy, technical fluency, communication skills, and strategic ownership across Engineering and Design.

## Job Description

## Responsibilities
- Own the product vision, direction, health, adoption, and growth of Hightouch’s core marketing surfaces.
- Lead a broad portfolio spanning:
  - Audiences and segmentation/targeting
  - Charts, dashboards, and analytics
  - Experimentation and measurement
  - No-code trait building and business logic
  - Global campaign and journey orchestration
- Set prioritization and determine the sequence of outcomes needed to support company revenue goals.
- Define audience, campaign, and journey primitives for AI-native marketing programs.
- Expand audience targeting and syncing for advanced use cases such as couponing and live auctions.
- Improve charts, dashboards, and experimentation to integrate with Agentic Marketing.
- Lead across multiple Engineering and Design workstreams.
- Present regularly to customers, collaborate with executives, and contribute to company strategy.
- Drive both product adoption and go-to-market success.

## Requirements
- Strong customer orientation and ability to build deep customer relationships.
- Technical aptitude and ability to translate complex engineering challenges into accessible product solutions.
- Ability to communicate complex ideas clearly and align teams around compelling narratives.
- Comfortable working with speed, rapid iteration, and bold decision-making in a high-energy environment.
- Strategic, outcome-focused approach to product development and measurable business impact.
- Interest in tackling complex product problems with intellectual curiosity and motivation.

## Compensation and Benefits
- Annual salary: **$240,000–$320,000 USD**.
- Location-independent compensation under the company’s remote-first policy.
- Meaningful equity compensation through ISO options.
- Early exercise and a 10-year post-termination exercise window.

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