# Lead Product Marketing Manager, Product

**Company:** [BioRender](https://hotfix.jobs/companies/biorender)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** SaaS, Product Positioning, Go-to-Market Strategy, Sales Enablement, Competitive Intelligence, Market Research, Customer Insights, Product Launches, Messaging, Storytelling
**Posted:** 2026-03-04

> Leads product positioning, messaging, and go-to-market strategies for a product line in a SaaS environment, partnering with Product, Sales, and Customer Success teams. Requires 5+ years of product marketing experience, strong analytical skills, and expertise in sales enablement for scientific and enterprise audiences.

## Job Description

## What You’ll Be Doing
- Develop and own clear, differentiated product positioning and messaging that resonates with scientific end users and enterprise buyers.
- Partner closely with Product to deeply understand and shape priorities, customer needs, and feature value — translating insights into compelling narratives and launch strategies.
- Lead end-to-end go-to-market efforts for new products and major feature releases, ensuring alignment across Product, Sales, Customer Success, and Marketing.
- Own sales enablement strategy for your product line — creating high-impact collateral, training materials, pitch decks, competitive battlecards, and internal playbooks to empower the GTM team.
- Support high-value enterprise deals by partnering with Sales and Customer Success to refine messaging, address objections, and articulate differentiated value.
- Analyze market trends, competitive landscape, and customer behavior to inform positioning, identify opportunities for differentiation, and refine strategy.
- Serve as the voice of the enterprise customer within BioRender — ensuring we build the right solutions and communicate them effectively.
- Track product marketing performance metrics and use data-driven insights to continuously optimize messaging, positioning, and GTM effectiveness.

## What You Bring to the Table
- 5+ years of product marketing experience in SaaS, with a strong track record of leading successful product launches and driving measurable adoption and revenue impact.
- Proven ability to translate complex technical concepts into clear, compelling, and differentiated product narratives.
- Deep understanding of sales enablement — you know how to equip GTM teams with the messaging, tools, and training needed to win deals.
- Experience partnering directly with Sales to support enterprise opportunities and refine value-based selling approaches.
- Strong analytical mindset — comfortable using market research, competitive intelligence, and customer data to back recommendations with evidence.
- Highly cross-functional and collaborative — you work effectively across Product, Sales, Customer Success, and Marketing teams.
- User-obsessed and curious — you’re driven to deeply understand scientific and enterprise customers and advocate for their needs.
- Clear, concise communicator with strong storytelling skills.
- Experience marketing to scientific, technical, or highly specialized audiences is a strong plus.

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