# Senior Product Manager - RCS & Rich Messaging

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Product Management
**Experience:** 7+ years
**Skills:** Rcs, Rich Messaging, Sms, Mms, Whatsapp, Google Rbm, Cpaas, Telecom, Product Management, Pricing, Analytics, A/B Testing, Carrier Networks, Compliance, Market Research
**Posted:** 2026-08-17

> Owns the strategy, execution, market expansion, and monetization of HighLevel’s RCS and rich messaging product line. The role requires 7+ years of product management experience and expertise in messaging channels, carrier or aggregator ecosystems, compliance, analytics, and pricing.

## Job Description

## Key Responsibilities

### Product Strategy & Channel Ownership
- Own the end-to-end RCS roadmap, including sender registration and verification, rich messaging capabilities, fallback orchestration, analytics, market expansion, and pricing.
- Define RCS adoption strategies, including customer segmentation, activation triggers, and migration paths from SMS/MMS.
- Track carrier launches, Google RBM capabilities, Apple/iOS support, aggregator offerings, and regional availability to inform roadmap decisions.
- Establish where RCS wins versus SMS, MMS, and WhatsApp and encode that judgment into product defaults and customer guidance.

### Market Expansion
- Own the RCS market expansion roadmap by assessing carrier readiness, device penetration, regulatory requirements, and commercial viability.
- Define launch criteria and phased rollout plans for new markets, including provider selection, pricing localization, and regional compliance requirements.
- Partner with aggregators and providers to secure coverage, favorable economics, and reliable delivery.
- Prioritize market entry based on addressable customer base, messaging volume potential, unit economics, and competitive positioning.
- Coordinate cross-functional readiness across Engineering, Compliance, Billing, Support, and go-to-market teams.

### Onboarding, Registration & Compliance
- Improve RCS sender and agent registration and brand verification to minimize time-to-first-message and approval friction.
- Partner with Compliance and carrier or aggregator partners on messaging policy, content requirements, opt-in/opt-out standards, and verification workflows.
- Design safeguards and review processes that protect deliverability and sender reputation as volume scales.

### Rich Messaging Experience
- Define composition, templating, and campaign experiences for rich cards, carousels, suggested replies/actions, and media messaging.
- Own fallback logic and channel orchestration, ensuring graceful degradation to SMS/MMS with predictable cost, formatting, and delivery behavior.
- Partner with Design to make rich messaging accessible to non-technical SMB users.

### Monetization & Business Performance
- Develop and maintain RCS pricing and packaging, including per-message and conversation-based models, with Finance and leadership.
- Analyze unit economics across providers, message types, and markets; own margin visibility and channel cost optimization.
- Define and track sender activation, message volume, engagement, revenue, margin, and retention metrics.
- Build business cases for channel expansion, new capabilities, and regional rollouts.

### Go-To-Market & Adoption
- Partner with Marketing, Sales, Customer Success, and Enablement on positioning, launch planning, packaging recommendations, and rollout strategy.
- Create product documentation, launch materials, and internal enablement resources.
- Drive post-launch iteration based on adoption data, customer feedback, and engagement performance.

### Data & Customer Insights
- Use usage analytics, experimentation, customer interviews, and market research to inform product decisions.
- Investigate delivery performance, engagement patterns, and adoption blockers through data-driven analysis.
- Define instrumentation requirements so engagement and delivery analytics are first-class customer-facing product surfaces.

## Requirements
- 7+ years of Product Management experience in SaaS, CPaaS, telecom, platform, or related technology environments.
- Proven track record of shipping and scaling customer-facing products from concept to launch, ideally in an emerging or fast-evolving ecosystem.
- Strong understanding of messaging channels and their economics, including SMS and MMS.


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