# Senior Mid-Market & SMB Demand Strategist

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $266k – $295k/yr
**Experience:** 10+ years
**Skills:** B2B Demand Generation, Segment Marketing, Integrated Campaigns, Lifecycle Journeys, Conversion Optimization, Lead Management, Funnel Analysis, Cohort Analysis, Experimentation, Budget Tradeoffs, Channel Economics, Sales Alignment, Sdr Alignment, AI Tools
**Posted:** 2026-07-24

> Own demand generation strategy for Mid-Market and SMB segments at OpenAI. Translate revenue goals into integrated campaigns, testing agendas, and performance measurement across the full funnel while partnering closely with Sales, Product Marketing, and RevOps teams.

## Job Description

## Responsibilities
- Own the Mid-Market and SMB demand strategy, including segment priorities, audience definitions, pipeline goals, program portfolio, investment recommendations, and quarterly roadmap.
- Translate segment insights into integrated campaigns and always-on journeys across web, email, paid media, webinars, content, partners, and sales-assisted follow-up.
- Partner with Product Marketing and Sales to define ideal customer profiles, buyer needs, priority use cases, value propositions, and offers for each segment.
- Work with Web, Lifecycle, RevOps, SDR, and Sales to improve high-intent conversion paths, qualification, routing, speed-to-lead, and follow-up quality.
- Build a disciplined testing agenda across audiences, messaging, offers, channels, landing experiences, and nurture paths, scaling what works and stopping low-impact programs.
- Establish a segment-level performance view across lead quality, conversion, qualified pipeline, velocity, efficiency, and downstream revenue outcomes.
- Identify where programs and journeys can scale across segments and where Mid-Market and SMB require materially different audiences, messaging, experiences, or sales motions.
- Create operating rhythms, briefs, and decision frameworks that keep cross-functional partners aligned on goals, dependencies, owners, decisions, and next actions.

## Requirements
- 10+ years experience doing B2B demand generation, growth, segment marketing, or integrated campaign experience, ideally spanning both sales-assisted and higher-velocity motions.
- A track record of translating revenue goals into audience strategies, campaign plans, funnel assumptions, and measurable pipeline outcomes.
- Strong understanding of segmentation, lifecycle journeys, digital acquisition, conversion optimization, lead management, and Sales/SDR alignment.
- Strong analytical fluency across funnel performance, cohort analysis, experimentation, budget tradeoffs, and channel economics.
- The ability to create clear strategy while staying close enough to execution to unblock teams, identify opportunities, and improve the work.
- Demonstrated ability to influence and align cross-functional partners in fast-moving, matrixed environments.
- Strong customer judgment and the ability to translate complex products into relevant, credible programs for distinct audiences.
- Genuine curiosity about AI and enthusiasm for using it thoughtfully to improve research, planning, experimentation, and campaign operations.

## Nice-to-Haves
- Experience with AI tools to improve research, planning, experimentation, and campaign operations.

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