# Senior Audience Marketing Manager

**Company:** [Intercom](https://hotfix.jobs/companies/intercom)
**Location:** London, United Kingdom
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Hightouch, Marketo, Intercom, Luma, Claude, Email Marketing, Paid Marketing, Campaign Management, Audience Segmentation, Lifecycle Marketing, Demand Generation, Marketing Operations, A/B Testing, Gtm Analytics, Community Marketing
**Posted:** 2026-07-20

> The Senior Audience Marketing Manager leads audience acquisition, engagement, and conversion for major events, product launches, and brand activations. The role requires 5+ years of lifecycle or campaign marketing experience, strong campaign operations, cross-functional leadership, and a data-driven experimentation mindset.

## Job Description

## Responsibilities

### Audience acquisition for key brand activations
- Lead audience acquisition strategy and execution for major activations, including Pioneer, Fin Labs, industry events, and product launches.
- Translate event strategy into audience plans, campaign journeys, segmentation logic, and channel tactics.
- Build and run multichannel journeys across email, paid, web, in-product, community, and sales-assisted touchpoints.

### Follow-through and pipeline conversion
- Build personalized follow-up programs that extend event and campaign engagement into measurable new business impact.
- Identify post-engagement opportunities and operationalize journeys that move prospects and customers to the next best action.
- Partner with Sales, Demand Generation, and GTM Analytics to surface marketing signals, route priority audiences, and improve event-to-pipeline conversion.

### Audience operations and campaign infrastructure
- Own audience management, segmentation, journeys, and exclusions across Marketo, Intercom, Luma, and related systems.
- Manage and improve campaign operations, including repeatable AI workflows that scale output.
- Evolve campaign sophistication and effectiveness through data-backed improvements.
- Deliver audience insights that inform the broader audience strategy.

### Campaign execution and optimization
- Deliver promotion playbooks using owned, paid, third-party, and community channels to acquire audiences and exceed engagement targets.
- Write, refine, and QA campaign messaging for promotion and post-event follow-up, with tailored audience-specific journeys.
- Coordinate campaign production across Design, Web, Marketing Operations, and external partners.
- Run experiments and improve campaign performance through testing, segmentation, and operational design.
- Report on campaign data and apply insights to future audience growth and engagement.

### Cross-functional leadership
- Partner with Brand Activations, Marketing Operations, Field Marketing, Sales, Product Marketing, Design, and external agencies.
- Act as a program owner who identifies gaps, proposes solutions, and keeps complex cross-functional work moving.

## Success Metrics
- ICP and buyer-archetype audience growth.
- Increased commercial impact of brand activations.
- Achievement of ambitious audience targets.
- Increased operational efficiency through AI-enabled tooling.

## Requirements
- 5+ years of lifecycle, campaign, demand generation, audience, or digital community marketing experience, ideally spanning email, in-product, paid, and event-related journeys.
- Excellent written, verbal, and presentation communication skills.
- Strong operational skills, attention to detail, documentation habits, and ability to manage multiple moving parts.
- Ability to turn ambiguous business goals into clear campaign plans and scalable systems.
- Strong cross-functional collaboration and stakeholder influence skills.
- Data-driven and experimentation-minded, with a focus on testing, iteration, and measurable business impact.

## Compensation and Benefits
- Competitive salary and equity.
- Weekday lunch, snacks, and a fully stocked kitchen.
- Regular compensation reviews.
- Pension scheme with matching up to 4%.
- Life assurance and comprehensive health and dental insurance for employees and dependents.
- Flexible paid time off.
- Paid maternity leave and six weeks of paternity leave.
- Cycle-to-Work Scheme and secure bike storage.
- MacBook equipment, with Windows available for certain roles.
- Hybrid working policy requiring at least three days per week in the office.

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