# GTM Lead - San Francisco Bay Area

**Company:** [Flagright](https://hotfix.jobs/companies/flagright)
**Location:** Santa Clara, CA
**Role:** GTM Engineering
**Experience:** 3+ years
**Skills:** Go-to-Market Strategy, Product Positioning, Messaging Frameworks, Sales Playbooks, Competitive Intelligence, Segmentation, Buyer Personas, Rfp Responses, Enterprise Sales, Fintech, Compliance Technology, Fraud Prevention
**Posted:** 2026-03-17

> Leads GTM strategy by defining product positioning, messaging, segmentation, and sales enablement for financial crime compliance platform. Supports enterprise deals, competitive intelligence, and product feedback loops. Requires 3+ years in GTM, product marketing, or growth; Bay Area onsite.

## Job Description

## Key Responsibilities

### Positioning and Messaging
- Define product positioning and value propositions
- Create messaging frameworks by vertical, segment, persona, and channel
- Maintain a consistent narrative across the revenue organization

### Segmentation and ICP Strategy
- Define target segments, buyer personas, and priority verticals
- Identify adjacent segments and emerging market opportunities
- Guide BDR targeting and campaign prioritization

### Strategic Deal Support
- Support enterprise opportunities with deal strategy and positioning
- Help structure RFP responses and requirement definitions
- Design competitive minefields that expose competitor weaknesses

### Sales Enablement
- Build sales playbooks, battlecards, and enablement materials
- Train AEs and BDRs on messaging and competitive positioning

### Competitive Intelligence
- Track competitors and market dynamics
- Maintain competitor positioning frameworks

### Product Feedback Loop
- Gather insights from prospects, customers, and sales teams
- Translate market feedback into inputs for product development

### Lifecycle Marketing & Events
- Plan and run lifecycle & reactivation campaigns with the marketing & sales teams
- Work closely with Field Marketing and Sales on event planning

## Requirements
- 3+ years of experience in business development, growth marketing, product marketing, or GTM strategy
- Ability to translate technical products into clear commercial narratives
- Experience building segmentation frameworks, sales playbooks, and competitive positioning
- Strong written and verbal communication skills
- Based in the Bay Area with the right to work in the USA (no visa sponsorship available)
- Willing and able to travel up to 30% of the time

## Preferred Experience
- Experience in enterprise sales processes
- Experience in fintech, compliance technology, fraud prevention, or data infrastructure
- Experience supporting enterprise RFP processes
- Experience working with regulated financial institutions

## What We Offer
- Housing subsidy for those living within 1 mile of the office
- Leadership position with direct exposure to leadership and influence on GTM strategy
- Product with clear, real-world differentiation
- High-bar environment focused on execution, learning, and continuous improvement
- Get equity from day 1 at a Y Combinator startup
- Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir
- Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture

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