# Field Marketing Manager

**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $255k – $320k/yr
**Experience:** 7+ years
**Skills:** Salesforce, HubSpot, Marketo, Eventbrite, 6Sense, ABM, Field Marketing, Event Marketing, Pipeline Generation, B2B SaaS
**Posted:** 2026-06-25

> Own and scale field marketing strategy across North America, driving pipeline through regional events, executive programs, and targeted account-based initiatives in collaboration with sales.

## Job Description

## Key Responsibilities

### Field Event Strategy & Execution
- Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows
- Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation
- Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
- Manage sponsorships, venue relationships, speakers, and third-party event investments end to end

### Pipeline Generation & Accountability
- Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America
- Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
- Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts
- Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics

### Cross-Functional Collaboration
- Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals
- Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets
- Bring field insights back to the broader marketing team to inform campaign strategy and messaging

### Operational Excellence
- Manage field marketing budgets with a bias toward efficiency and measurable outcomes
- Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail
- Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments

## Requirements
- Proven track record of driving pipeline through field programs — thinking in terms of pipeline and revenue, not just attendance
- Highly self-directed and execution-oriented mindset
- Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
- Deep experience working cross-functionally with sales, BDR, and demand generation teams
- Excellent communication skills — equally effective influencing sales leaders and collaborating with marketing peers
- Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)

## Preferred Qualifications
- 7+ years of field marketing or event marketing experience in B2B SaaS — experience at a late-stage technology startup or hyper-growth public technology company is required
- ABM experience and comfort using intent data to drive targeted event and account strategies
- Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes
- Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs

## Education
- Bachelor’s degree or an equivalent combination of education, training, and/or experience in a field relevant to the role

## Additional Details
- Role requires working from San Francisco or New York office at least once a month
- Up to 40% travel for events and customer engagements

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