# Senior Social Media Manager

**Company:** [Replit](https://hotfix.jobs/companies/replit)
**Location:** Foster City, CA
**Role:** Content Marketing
**Salary:** $113k – $200k/yr
**Experience:** 8+ years
**Skills:** Social Media Strategy, Content Creation, Copywriting, X/Twitter, TikTok, Instagram, LinkedIn, Reddit, Community Management, Analytics
**Posted:** 2026-05-23

> Own and execute Replit's end-to-end social media strategy across X, TikTok, Instagram, LinkedIn, and Reddit to drive user acquisition and brand narrative. Requires 8+ years scaling social accounts at high-growth consumer tech companies, elite copywriting, and AI-native fluency.

## Job Description

## What You'll Do

- Define Replit’s social strategy: Own and execute Replit's social voice, content pillars, and channel strategy across all social channels
- Build the full social playbook: posting cadence, reply strategy, growth loops, meme formats, and distribution tactics — then keep iterating on what works
- Lead critical brand narrative campaigns: execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
- Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
- Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible
- Cross-functional coordination: work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control
- Analytics + iteration: track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
- Social ecosystem relationships: identify, engage, and manage external creators, influencer partners, and key voices to extend our reach
- Rapid response + issues management: monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics

## Required Skills & Experience

- 8+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stage
- Comfort operating in ambiguity and moving fast with imperfect information — you don't need a 10-slide deck to get started
- AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; you have a portfolio we can actually see that demonstrate your voice, your instincts, and your results
- Elite copywriting: concise, witty, well-timed. You can do memes without being cringe
- Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics, not just paid
- Strong narrative instincts: you know how to find the angle that makes people stop scrolling, and how to build on it over time
- Genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
- Experience managing rapid response and issues: you've dealt with social media crises and know how to stay calm and strategic under pressure

## Bonus Qualifications

- Short-form video creation and production experience
- A meaningful social media following of your own
- An active Replit builder — you've shipped something with the product
- Existing relationships with AI influencers, journalists, podcasters, or community leaders
- Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes

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