# Senior Manager, Events & Field Marketing

**Company:** [Retool](https://hotfix.jobs/companies/retool)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $188k – $232k/yr
**Experience:** 8+ years
**Skills:** Field Marketing, Event Marketing, B2B Marketing, Demand Generation, Pipeline Management, Project Management, Budget Management, Salesforce, HubSpot, CRM, Marketing Automation, Revenue Operations, Product Marketing, Content Marketing, Vendor Management
**Posted:** 2026-08-11

> Leads Retool’s AMER events and field marketing function, managing the team, budget, event portfolio, and pipeline impact. The role requires extensive B2B technology event experience, cross-functional leadership, strong project management, and familiarity with CRM and marketing automation systems.

## Job Description

## Responsibilities
- Lead the events and field marketing function for the AMER region and manage internal events from conception through execution.
- Manage and develop a team of event and field marketing managers, establishing a repeatable execution model.
- Partner with marketing leadership to translate strategic direction into field marketing engagements that support pipeline growth.
- Manage the global field marketing budget, make investment decisions, monitor ROI, and report progress to stakeholders.
- Partner with go-to-market teams to identify events to attend or produce for demand generation among ideal customer profiles and key personas.
- Collaborate with product marketing and content teams on messaging, talk tracks, and presentations; identify event speakers and staff.
- Extend the brand across executive dinners, roadshows, product launches, and user conferences.
- Create experiential projects involving multiple vendors and internal stakeholders.
- Work with go-to-market and revenue operations teams to track event effectiveness, ROI, and lead quality, using data to inform future decisions.

## Requirements
- 5+ years of field marketing experience in a B2B or technology startup environment.
- 4+ years leading a field marketing function.
- 5+ years planning and executing hosted and sponsored events.
- Strategic and cross-functional mindset with strong attention to detail.
- Excellent project management skills and ability to coordinate multiple workstreams, partners, vendors, and timelines.
- Ability to support both awareness-focused events and demand-generation programs that build and accelerate pipeline.
- Familiarity with CRM systems such as Salesforce, marketing automation tools such as HubSpot, and campaign-effectiveness tracking tools.
- Strong curiosity and first-principles thinking.
- Ability to build cross-functional relationships with go-to-market, product, brand design, and marketing teams.
- Excellent written and verbal communication skills.
- Ability to travel domestically and internationally up to 25%.

## Compensation and Benefits
- Base pay range: $187,900–$232,100 per year.
- Additional compensation may include equity and/or commission, depending on the position offered.
- Benefits include medical, dental, vision, and 401(k).

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