# B2B Marketing Manager, Content & Social

**Company:** [Square](https://hotfix.jobs/companies/square)
**Location:** Unspecified
**Role:** Content Marketing
**Salary:** $136k – $245k/yr
**Experience:** 6+ years
**Skills:** B2B Marketing, Content Marketing, Social Media Marketing, LinkedIn, Thought Leadership, Content Strategy, Content Calendars, Project Management, AI Tools, Content Analytics
**Posted:** 2026-09-11

> Develops and manages always-on B2B content programs, social-first storytelling, thought leadership, and customer narratives across priority business categories. Requires 6+ years of content or integrated marketing experience, strong project management, cross-functional collaboration, and practical use of AI-assisted workflows.

## Job Description

## Responsibilities
- Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
- Develop social-first content formats and original content franchises for key business categories.
- Create content programs featuring industry perspectives, customer stories, partner stories, product narratives, and market insights.
- Develop thought leadership content for timely industry and business conversations.
- Shape customer stories and case studies into social-first formats.
- Translate business priorities into content concepts, briefs, series, and distribution plans.
- Use AI tools for research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
- Build AI-assisted workflows while maintaining accuracy, brand quality, and human judgment.
- Partner with marketing, sales, communications, creative, brand, social, product, and external teams.
- Manage production workflows from concept through launch, including timelines, approvals, and delivery.
- Coordinate with creative teams, agencies, freelancers, and production partners.
- Track content and social performance and optimize topics, formats, messaging, and distribution.

## Requirements
- 6+ years of experience in B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
- Strong understanding of social-first content, especially LinkedIn and other professional-audience platforms.
- Ability to turn complex business topics into clear, compelling content.
- Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
- Experience managing content calendars, campaigns, series, or always-on programming.
- Experience using AI tools to improve content workflows and scale content across formats and channels.
- Judgment regarding appropriate AI use and the importance of human strategy, creativity, review, and quality control.
- Strong project management skills from ideation through execution.
- Cross-functional experience with marketing, creative, communications, sales, product, or external partners.
- Good judgment regarding brand voice, accuracy, approvals, and business context.
- Ability to balance proactive content development with incoming business needs.

## Nice-to-haves
- Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category.
- Experience with executive thought leadership, industry point-of-view content, category campaigns, or recurring content series.
- Experience with customer storytelling, case studies, partner marketing, or sales-supporting content.
- Familiarity with social analytics, content performance reporting, and optimization.
- Experience producing short-form video, event content, interview-based content, or multi-format social campaigns.
- Experience managing agencies, freelancers, creators, or production partners.
- Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes.

## Compensation
- Annual salary range: $135,800–$245,400 USD, depending on location, skills, experience, qualifications, and market conditions.

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