# Firmware Engineering Manager, Lyft Urban Solutions

**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** San Francisco, CA
**Role:** Engineering Management
**Salary:** $176k – $220k/yr
**Experience:** 8+ years
**Skills:** C, C++, Embedded Systems, Freertos, Threadx, Arm Cortex-M, Iot, Motor Control, Battery Management Systems, Can Bus, Ota Updates, CI/CD, Hardware-In-The-Loop Testing, Rust, Iso 26262
**Posted:** 2026-09-11

> Leads and grows a firmware engineering team developing embedded systems for micromobility products, while setting architecture, reliability, safety, and fleet operations strategy. Requires 8+ years of embedded C/C++ development, management or technical leadership experience, and strong expertise in real-time systems and connected hardware.

## Job Description

## Responsibilities
- Lead, mentor, and grow a team of firmware engineers developing embedded software for e-bikes, scooters, batteries, docks, and charging infrastructure.
- Set technical direction and architecture for IoT, powertrain, battery management, and docking/charging firmware, including safety-critical fault handling.
- Own OTA update and fleet operations strategy, including secure staged rollouts, remote diagnostics, and field recovery mechanisms.
- Partner with hardware, software, product, data science, manufacturing, operations, and compliance teams to prototype, develop, and ship mobility products.
- Own team planning, roadmapping, sprint and release planning, staffing, hiring, and performance management.
- Improve fielded products with a focus on reliability, safety, and rider/operator experience.
- Represent firmware in regulatory and safety certification efforts, including UL 2849/2271, EN 18031, and RED/CRA.
- Build engineering rigor through CI/CD, automated Hardware-in-the-Loop testing, code reviews, and on-call/incident response processes.
- Communicate technical risks, tradeoffs, and progress to technical and non-technical stakeholders.
- Support direct-report career development and broader engineering initiatives.

## Requirements
- Bachelor's degree in Computer Science, Electrical Engineering, or a related field.
- 8+ years developing embedded systems in C/C++, including 2+ years directly managing or formally leading firmware or embedded engineers.
- Experience translating product and business needs into roadmaps, staffing plans, schedules, and deliverables.
- Deep understanding of embedded real-time operating systems and low-level operating-system concepts, including memory management, scheduling, threads, and interrupts.
- Experience with ARM Cortex-M processors, electrical bring-up, and embedded debugging using debug probes, signal analyzers, oscilloscopes, and power analyzers.
- Working knowledge of IoT, motor control, battery management systems, and CAN bus protocols for electric vehicles or similar hardware.
- Experience with OTA update systems and remote fleet diagnostics for distributed hardware deployments.
- Familiarity with CI/CD pipelines, automated Hardware-in-the-Loop testing, and modern systems languages such as Rust alongside C/C++.
- Familiarity with functional safety and regulatory frameworks such as ISO 26262, MISRA C, EN 18031, and UL standards.
- Strong cross-functional collaboration skills across NPI and sustaining engineering programs.
- Excellent communication and technical strategy skills.
- Demonstrated ability to build inclusive, high-performing engineering teams and develop engineers' careers.

## Compensation and Benefits
- Base salary: $176,000–$220,000 annually, excluding potential equity, bonus, and benefits.
- Medical, dental, and vision insurance.
- Mental health benefits.
- Family-building, child-care, and pet benefits.
- 401(k) with company match.
- Paid holidays and paid time off.
- 18 weeks of paid parental leave.
- Subsidized commuter benefits.
- Monthly Lyft credits and complimentary Lyft Pink membership.

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