# Senior Growth Marketing Lead, Engagement

**Company:** [Airbnb](https://hotfix.jobs/companies/airbnb)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $196k – $245k/yr
**Experience:** 15+ years
**Skills:** CRM, Lifecycle Marketing, segmentation, personalization, behavioral marketing, Marketing Automation, Experimentation, A/B Testing, ai personalization, Data Analysis, campaign optimization, Project Management, Email Marketing, push notifications
**Posted:** 2026-07-29

> Lead lifecycle strategy and execution for Airbnb's membership and incentive programs, owning personalized email and push campaigns across the full member journey. Requires 15+ years B2C CRM/lifecycle experience, strong analytical and cross-functional leadership skills.

## Job Description

## Responsibilities
- Own lifecycle strategy across the full member journey: awareness, progression, incentive redemption, and re-engagement - executed primarily through email and push.
- Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns.
- Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance.
- Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance — translating findings into leadership-ready recommendations.
- Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance growth with profitability.
- Utilize performance insights to create recommendations and improvements to the lifecycle strategy. Present recommendations to key cross-functional stakeholders and executives.
- Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement.
- Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements.
- Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality member experiences across channels.
- Present strategy, performance insights, and roadmap recommendations to key cross-functional stakeholders and executives.

## Requirements
- 15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
- 9+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing.
- Exceptional prioritization and project management skills, with a demonstrated track record in developing and executing workplans, managing multiple workstreams and delivering high-quality execution.
- Work autonomously, learning tools and systems quickly and proactively moving work forward.
- Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
- Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
- Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
- Ability to balance growth objectives with customer experience and brand considerations.
- Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
- A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.

## Nice-to-Haves
- Experience partnering with Creative, Brand Marketing, Business Operations, MarTech, MarOps, Analytics, Finance, Data Science, Product, and PgM.
- Experience with ML/AI-based decisioning and dynamic content.

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