# Founding Growth Marketer

**Company:** [Zania](https://hotfix.jobs/companies/zania)
**Location:** Palo Alto, CA
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** HubSpot, Salesforce, Linkedin Ads, Sem, ABM, Marketing Automation, CRM, Demand Generation, Performance Marketing
**Posted:** 2026-02-26

> Build and scale demand generation from scratch for an AI GRC startup targeting enterprise customers. Execute multi-channel campaigns including ABM, paid social, SEM, and content; own marketing stack like HubSpot/Salesforce. Requires 5+ years B2B SaaS growth experience and scrappy, data-driven execution.

## Job Description

## Responsibilities

- Build the Demand Engine: Design and execute the overarching demand generation strategy to drive inbound pipeline and support outbound sales efforts.
- Execute Multi-Channel Campaigns: Launch and manage campaigns across paid social (LinkedIn), search (SEM), email, webinars, and targeted field events.
- Lead Account-Based Marketing (ABM): Partner closely with Sales to identify tier-1 target enterprise accounts and build highly personalized campaigns to break into them.
- Own the Marketing Stack: Implement and manage our marketing automation and CRM tooling (e.g., HubSpot, Salesforce) to ensure rigorous lead tracking, scoring, and attribution.
- Content & Messaging: Collaborate with GRC experts and founders to create compelling collateral—whitepapers, case studies, and landing pages—that convert traffic into qualified leads.

## Requirements

- **Experience**: 5+ years in B2B SaaS demand generation, growth marketing, or revenue marketing, preferably targeting enterprise/technical buyers (Security, IT, GRC).
- **0-to-1 Track Record**: Proven experience building marketing funnels and pipelines from scratch at a Seed or Series A startup.
- **Analytical Rigor**: Deeply data-driven; you know your CAC from your LTV and can build dashboards to prove the ROI of your campaigns.
- **Scrappy Execution**: You don't need a massive agency budget to get things done. You can write your own copy, launch your own ads, and optimize your own landing pages.

## Compensation and Benefits

- Flexible PTO policy.
- Medical, dental, and vision insurance.
- Meals and snacks in the office.
- Relocation and immigration support.

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**Apply:** https://hotfix.jobs/jobs/7357bde5-23fe-4d6f-9912-724fe5f1b3ed
**Canonical:** https://hotfix.jobs/jobs/7357bde5-23fe-4d6f-9912-724fe5f1b3ed