# Principal Product Marketing Manager

**Company:** [Elliptic](https://hotfix.jobs/companies/elliptic)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $135k – $250k/yr
**Experience:** 7+ years
**Skills:** Product Marketing, competitive positioning, Go-to-Market Strategy, messaging development, Sales Enablement, Thought Leadership, analyst relations, B2B SaaS, Fintech, regtech, blockchain analytics, aml/kyc, financial crime compliance
**Posted:** 2026-06-09

> Principal Product Marketing Manager to own competitive positioning and market narrative for Elliptic in the US, differentiating from incumbents in digital asset risk intelligence. Requires 7+ years B2B SaaS experience, strong storytelling, and cross-functional GTM leadership in fintech/regtech/blockchain.

## Job Description

## Responsibilities
- Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us.
- Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence.
- Build and maintain a real-time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets.
- Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations.
- Lead creation of category-defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally.
- Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings.
- Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs.

## Requirements
- 7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity).
- Direct experience going head-to-head against dominant US incumbents and successfully shaping the winning narrative.
- Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments.
- Excellent written and verbal communication along with storytelling finesse and executive presence.
- Experience leading cross-functional GTM programs that bridge Product, Sales, and Global Marketing.
- Commercial acumen and ability to connect category perception shifts directly to pipeline and win-rate.
- Motivated by changing perceptions of an entire category, not just delivering feature-based marketing.
- Thrive at the intersection of data, regulation, and innovation - and can turn complex technical intelligence into clear, bold narratives.
- Naturally competitive and energized by displacing incumbents through positioning and storytelling.
- Collaborate seamlessly across time zones and functions, balancing strategic leadership with hands-on execution.
- Value integrity, originality, and intellectual rigor as part of your craft.
- Keen ability to shape long-term positioning while delivering against near-term demand goals.
- Comfortable and capable of building trust and collaborative relationships with commercial and product teams and subject matter experts.
- Expert at adapting, developing and driving messaging that resonates with our target market, helping accelerate sales cycles and grow ARR.
- Skilled at defining and deploying global messaging and product marketing strategy into diverse regional markets, clearly articulating results and insights back to global stakeholders.
- Curiosity and conviction about the potential of digital assets and the future of financial innovation.
- Thrive in fast-paced, cross-functional teams with global stakeholders.

## Nice-to-Haves
- Experience marketing compliance solutions or blockchain analytics platforms.
- Background in financial services, risk management, or digital assets.
- Exposure to global scale-up environments where the company was the challenger, not the incumbent.
- Familiarity with AI-enabled market analysis and research tools.
- Experience working in a high-growth, global technology environment.
- Experience in global organisations or geographically distributed teams.
- Experience scaling brand presence in a high-growth or Series C+ tech company.

## Similar roles

- [Principal Product Marketing Manager](https://hotfix.jobs/jobs/6a09bffb-8953-43da-8d61-422a278217e9) - ZoomInfo - Waltham, MA - $139k – $218k/yr
- [Principal Product Marketing Manager](https://hotfix.jobs/jobs/20cfe067-aea3-41c3-bebd-558870cbdf6f) - Attentive - Remote - $130k – $170k/yr
- [Principal, Marketing Architecture & Strategy](https://hotfix.jobs/jobs/e2a57194-81ea-4351-8fa7-fe496a1e3346) - Twilio - Remote - $142k – $208k/yr
- [Principal Product Marketing Manager, AI](https://hotfix.jobs/jobs/0a7d5ed7-2fff-4e8c-91fb-aef38a10f17c) - Databricks - Remote - $155k – $266k/yr
- [Principal Analyst Relations Manager](https://hotfix.jobs/jobs/8c471916-4e76-47a4-9b98-6e05867d215b) - Datadog - New York, NY - $158k – $210k/yr

**Apply:** https://hotfix.jobs/jobs/71ac6528-7656-4a15-b711-d6334b477d05
**Canonical:** https://hotfix.jobs/jobs/71ac6528-7656-4a15-b711-d6334b477d05