# Experiential Marketing Program Manager

**Company:** [Bevi](https://hotfix.jobs/companies/bevi)
**Location:** Boston, MA
**Role:** Technical Program Management
**Salary:** $98k – $121k/yr
**Skills:** Salesforce, Zendesk, Asana, Google Workspace, Marketing Operations, Fleet Planning, Event Logistics, Program Management, Technical Support, Scheduling
**Posted:** 2026-08-18

> Own Bevi’s experiential marketing operations, including the BeviMobile fleet, Tour Manager contractors, and partner-event machine logistics. The role coordinates schedules, field technicians, permitting, sales communication, and performance tracking while scaling a nationwide activation program.

## Job Description

## Responsibilities

### BeviMobile Fleet Planning & Tour Management
- Manage daily schedules with Tour Managers, assigning BeviMobile vehicles to priority sales opportunities.
- Directly manage five Tour Manager contractors, serving as the primary contact for routing, staffing coverage, and real-time problem solving.
- Build and maintain master schedules for multi-week, multi-city tours based on sales priorities, target accounts, and pipeline.
- Communicate weekly schedule updates to sales teams and proactively manage changes.
- Coordinate restocking, permitting, and certificates of insurance with business improvement districts, property managers, and municipalities.
- Bridge technical support and Tour Managers when vehicle or machine issues arise.
- Travel to BeviMobile sales blitz activations to train, observe, and optimize field operations.
- Partner with Marketing Operations to capture, measure, and report activation performance.
- Share field feedback and program insights with the Director of Experiential Marketing.

### Partner Event Machine Logistics
- Own machine logistics for partner events and high-priority sales opportunities from planning through execution.
- Verify event details, create Salesforce sales orders, and initiate Zendesk requests.
- Track requests through delivery, installation, event support, and pickup while communicating status to Sales.
- Coordinate field technician scheduling for installations, swaps, flavor changes, troubleshooting, and de-installations.
- Manage machine availability to maximize utilization and respond quickly to priority opportunities.

## Requirements
- Highly organized, proactive, and able to own a growing program.
- Clear, proactive communication with sales teams, Tour Managers, partners, customers, and internal stakeholders.
- Willingness to learn the technical aspects of machines and vehicles.
- Problem-solving ability, including anticipating challenges and preventing issues.
- Experience taking on increasing ownership, improving processes, or scaling a program with measurable results.
- Comfortable managing multiple schedules, priorities, and stakeholders.
- Based in the Boston area and able to work at headquarters at least two days per week.
- Able to travel as needed to support tours.

## Nice-to-Haves
- Background in B2B account management, customer-facing operations, logistics, or program management.
- Experience with technical support, logistics, or customer operations.
- Experience with Salesforce, Zendesk, Asana, and Google Workspace.
- Process improvement experience.

## Compensation & Benefits
- Salary range: **$97,750–$120,750 USD**.
- Some roles may be eligible for commission or bonus incentives.
- Stock options for all employees.
- Health and medical benefits, flexible spending accounts, and flexible PTO.
- Medical, dental, and vision insurance, with 95% of premiums paid by the employer.
- 401(k) with company match.
- Twelve company holidays and additional paid sick leave.
- Fully paid parental leave for birth and non-birth parents.
- Employer-paid disability and life insurance.
- Wellness and fitness reimbursements.
- Monthly cell phone and commuting stipends.
- Onsite snacks, weekly catered lunch, and other employee events and programs.

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