# Growth Marketer

**Company:** [Resend](https://hotfix.jobs/companies/resend)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $140k – $180k/yr
**Skills:** Growth Marketing, funnels, cohorts, SEO, aeo, geo, Attribution, Experimentation, Lifecycle Marketing, conversion optimization, Data Analysis, Snowflake, posthog, baremetrics, Metabase
**Posted:** 2026-07-17

> Own the end-to-end acquisition funnel for a developer email platform. Measure channels, optimize free-to-paid conversion with lifecycle campaigns, improve landing pages via SEO/AEO, and evaluate paid spend through experiments and data analysis.

## Job Description

## Responsibilities
- Own the acquisition funnel end-to-end: understand where sign-ups come from, which channels are accelerating or stalling, and why.
- Amplify externally what we build internally: turn launches into extended reach without just throwing money at the problem.
- Optimize free-to-paid conversion: find the features that drive upgrades, and build the campaigns (drip, in-product, lifecycle) that surface them at the right moment.
- Improve our landing pages with real data: get into the weeds of traditional SEO and AI recommendations (AEO/GEO).
- Evaluate paid spend: see how sponsorships, ads, and events affect our distribution. Double down on what works, and consider dropping what doesn't.

## Requirements
- Understand how developers think and how to market to them.
- Have owned free-to-paid conversion or lifecycle/activation before.
- Genuinely analytical and comfortable with data, fluent in funnels and cohorts.
- Write clearly and ship fast: a v0 experiment this week beats a perfect plan next month.
- Think critically about a data point, and go deep into how that's measured.

## Nice-to-Haves
- Can set up attribution and experimentation infrastructure yourself, not just brief someone else to.
- Can run lean and make a small budget go far.
- Understand that not every investment needs to have a short term effect.
- Have a technical background to make website changes on our own.

## Compensation and Benefits
- Comp: $140,000 - $180,000 USD, commensurate with experience.
- 100% remote team with flexible working schedules.
- Modern data stack (Snowflake, PostHog, Baremetrics, Metabase).
- Autonomy to "just ship it".
- AI-native mentality with unlimited token policy.
- Attention to detail with everything that we do.
- Honest and low-ego team.
- Ownership of problems and solutions.

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