# Sr. Growth Marketing Manager, Paid Social

**Company:** [Earnin](https://hotfix.jobs/companies/earnin)
**Location:** Mountain View, CA
**Role:** Growth Marketing
**Salary:** $163k – $199k/yr
**Experience:** 4+ years
**Skills:** Meta Ads, Tiktok Ads, Reddit Ads, Snap Ads, Programmatic Advertising, Mobile Attribution, Mmps, Incrementality Testing, Mmm, Marginal Cac, AI Workflows
**Posted:** 2026-05-12

> Leads paid social campaigns on Meta, TikTok, Reddit, Snap, and programmatic channels to drive user acquisition. Owns experimentation, optimization, mobile attribution, incrementality testing, and AI workflows. Requires 4+ years growth marketing experience.

## Job Description

## What You'll Do
- Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving incremental growth.
- Lead experimentation and measurement: Develop, prioritize, and execute initiatives to drive new user acquisition, with a focus on creating structured measurement frameworks.
- Plan and manage new product testing: Oversee campaign execution, forecasts, and growth experiments in collaboration with cross-functional teams to meet efficiency and conversion targets for new product launches.
- Collaborate cross-functionally: Work closely with Analytics, Creative, and Product teams to ensure alignment of marketing efforts with business goals and objectives.
- Drive creative testing and insights: Partner with Creative to develop and test ad concepts, maintain a structured creative learning agenda, and scale winning formats across channels.
- Accelerate agentic workflows: Iterate on AI workflows to surface performance insights faster. Experience with creating agents/sub-agents is a strong plus.

## What We're Looking For
- 4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company.
- Proven experience in executing and optimizing campaigns across Paid Social and Programmatic channels.
- Strong analytical skills (**incrementality testing**, **MMM**, **marginal CAC**, etc.) with the ability to interpret data and make informed decisions to improve performance.
- Deep experience with **mobile attribution** and **MMPs**.
- Ability to balance strategic thinking with hands-on execution.
- Collaborative mindset and ability to work across teams to align efforts and achieve shared goals.
- Adept at presenting performance insights and strategies to cross-functional teams and senior leadership.
- A proactive, self-driven attitude to constantly test ideas and build new processes.
- A genuine interest in helping build a financial system that works for everyone.

**Compensation**: US base salary range $162,849 - $199,037 + equity + benefits.

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