# Digital Optimization Lead

**Company:** [Octus](https://hotfix.jobs/companies/octus)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $90k – $105k/yr
**Experience:** 4+ years
**Skills:** vwo, optimizely, adobe target, google analytics 4, google tag manager, A/B Testing, personalization, conversion rate optimization, digital analytics, Marketing Automation, salesforce marketing account engagement, CRM, lead capture, AI Tools, data measurement
**Posted:** 2026-08-04

> Leads website optimization through analytics, experimentation, personalization, lead capture, and marketing technology. The role requires 4–6 years of digital optimization or analytics experience and expertise with GA4, Google Tag Manager, testing platforms, and marketing automation.

## Job Description

## Responsibilities

### Digital Optimization
- Build and continuously evolve the Octus.com website optimization program, maintaining a prioritized backlog of experimentation and personalization initiatives.
- Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.
- Translate insights into recommendations and drive approved initiatives through execution.
- Leverage AI and emerging technologies to improve digital experience and marketing efficiency.

### Analytics & Measurement
- Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools.
- Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments, and tags.
- Ensure the accuracy and integrity of website, campaign, and conversion data.

### Lead Capture & Marketing Technology
- Own website forms and lead capture operations, ensuring that lead data flows accurately through marketing automation and CRM platforms.
- Monitor and improve form performance, lead routing, and data quality.
- Support marketing technology enhancements that improve operational efficiency and measurement.

## Requirements
- 4–6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics, and digital marketing within a B2B SaaS or enterprise environment.
- Fluency with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target, or similar.
- Demonstrated expertise with Google Analytics 4, Google Tag Manager, and digital measurement best practices.
- Experience developing hypotheses, designing experiments, and using data to support optimization decisions.
- Experience managing website forms, lead capture, and marketing technology integrations.
- Advanced experience with marketing automation platforms; Salesforce Marketing Account Engagement preferred.
- Effective collaboration with stakeholders across Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations, and other teams.
- Excellent analytical, organizational, and project management skills.
- Ability to independently prioritize work, manage multiple initiatives, and drive projects through completion.
- Ability to leverage AI tools to improve productivity, accelerate analysis, and enhance decision-making.

## Success Measures
- Establish a consistent experimentation and personalization cadence that delivers measurable business outcomes.
- Recommend analytics optimizations and develop measurement frameworks that enable better marketing decisions.
- Improve customer journeys through continuous, data-driven optimization.
- Ensure reliable lead capture, data quality, and marketing measurement across the digital ecosystem.
- Leverage AI and marketing technology to increase efficiency and accelerate execution.
- Foster a culture of continuous optimization by turning customer insights into measurable business impact.

## Compensation & Benefits
- Salary range: **$90,000–$105,000**.
- Eligible for an additional annual discretionary bonus.
- Benefits include health benefits, matched 401(k) and pension plans, paid time off, parental leave, gym subsidies, educational reimbursements, and recognition programs.

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