# Senior Marketing Technologist

**Company:** [Peaksware](https://hotfix.jobs/companies/peaksware)
**Location:** Louisville, CO
**Role:** Revenue Operations
**Salary:** $79k – $131k/yr
**Experience:** 5+ years
**Skills:** JavaScript, TypeScript, Google Tag Manager, Ga4, Segment, SQL, Snowflake, BigQuery, Redshift, Facebook Capi, Google Ads Api, Iterable, WordPress, Onetrust
**Posted:** 2026-06-18

> Senior Marketing Technologist responsible for architecting marketing attribution systems, managing marketing tech stack, and driving data-driven marketing decisions through advanced tracking and analytics.

## Job Description

## Core Functions
- Collaborate with the marketing teams to develop and execute marketing technology strategies aligned with business objectives.
- Architect, implement, and maintain multi-touch attribution (MTA) models and data pipelines that connect ad platform spend and performance data with internal business metrics.
- Manage the end-to-end Marketing systems and processes that unlock the execution of the marketing strategies.
- Ensure the integrity of frontend data collection and backend data ingestion to allow marketing and data analytics teams to generate timely and actionable insights.
- Collect, analyze, and interpret marketing data to generate timely and actionable insights.
- Provide technical recommendations on stack capabilities, tool connections, and API integrations to optimize marketing strategies and tactics.
- Utilize data management tools and techniques to segment audiences, track campaign performance, and measure marketing ROI.
- Own the implementation of server-side tracking and ad platform Conversions APIs (CAPI) to combat signal loss and ensure accurate downstream attribution.
- Collaborate with the broader data analytics team to ensure data integrity, accuracy, and clean identity resolution across disparate data sources.
- Identify and evaluate emerging marketing technologies, tools, and trends to enhance marketing effectiveness.
- Coordinate with web and mobile developers to implement effective landing pages, forms, and tracking mechanisms.
- Train marketing teams on the effective use of marketing technologies and platforms. Provide ongoing support, troubleshooting, and guidance to ensure optimal utilization of marketing tools.
- Ensure compliance with global data privacy laws (GDPR, CCPA) by using cookie consent frameworks (OneTrust) to programmatically block or allow script firing based on user preferences.

## Requirements
- In-depth knowledge and proven experience as a Marketing Technologist, Marketing Operations Manager, Marketing Data Engineer, or a similar role.
- Proven track record of building and managing marketing attribution systems.
- Expert-level mastery of performance marketing tracking, identity resolution, and user stitching across multi-domain and cross-domain journeys.
- In-depth knowledge of advanced Google Tag Manager architectures (including server-side GTM tagging), GA4 property schemas, and client-side data layer design.
- In-depth knowledge of marketing automation platforms, CRM systems, email marketing tools, web analytics tools, and content management systems (CMS).
- Proficiency in JavaScript/TypeScript, browser storage mechanics (First-party vs. Third-party cookies, LocalStorage, Apple ITP/Privacy Sandbox restrictions).
- Strong understanding of Customer Data Platforms (Segment) and how to leverage them for downstream attribution and audience syndication.
- Analytical mindset with the ability to interpret complex data and generate actionable insights.
- Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Detail-oriented, with a focus on delivering high-quality work.

## Desired Qualifications
- Strong proficiency in SQL and experience working with cloud data warehouses (e.g., Snowflake, BigQuery, Redshift) to blend marketing and database data.
- Experience working with Ad Platform APIs (Facebook CAPI, Google Ads API, etc.).
- Familiarity with Email & Marketing Automation Systems (Iterable).
- Familiarity with AdTech & Social Platforms (AdRoll, App Store and Social Ad platforms, Google Ads).
- Familiarity with SEO & SEM Platforms (Google Search Console, SEMRush).
- Familiarity with Content Management Systems (WordPress).

## Compensation
- The annual compensation range for this role in Colorado is $78,518 - $130,864.
- This role is eligible for variable compensation including bonus.

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