# Product Marketing Manager

**Company:** [PDQ](https://hotfix.jobs/companies/pdq)
**Location:** Salt Lake City, UT
**Role:** Product Marketing
**Experience:** 3+ years
**Skills:** B2B SaaS, Competitive Intelligence, product positioning, Go-to-Market Strategy, customer research, win/loss analysis, Sales Enablement, artificial intelligence, gartner, forrester, idc, Salesforce, HubSpot, Market Analysis, analytics platforms
**Posted:** 2026-08-06

> Leads product positioning, competitive intelligence, analyst relations, customer research, and sales enablement for a B2B SaaS portfolio. Requires 3+ years of product marketing experience, strong analytical and communication skills, and a bachelor’s degree.

## Job Description

## Responsibilities
- Lead go-to-market strategy across PDQ’s core portfolio, focusing on product positioning, competitive and market intelligence, and tools that increase awareness, build pipeline, and grow the customer base.
- Lead customer research through interviews, surveys, and call reviews; apply insights to messaging, content, and enablement.
- Own the competitive intelligence program, including competitor tracking, signal synthesis, and stakeholder distribution.
- Develop and refine product messaging and positioning for IT professionals and key buyer personas.
- Partner with Product Management to influence roadmap prioritization using market insight, customer feedback, and competitive dynamics.
- Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks.
- Monitor market trends, pricing shifts, and product announcements to inform product and go-to-market strategy.
- Manage relationships with industry analyst firms, prepare executive briefings, and pursue relevant research opportunities.
- Translate analyst feedback into recommendations for product positioning, roadmap, and messaging priorities.
- Pilot and scale AI-powered tools and workflows for competitive research, sales tools, content development, win/loss synthesis, and persona refinement.
- Create and maintain sales enablement materials, including pitch decks, case studies, competitive battlecards, and objection-handling playbooks.
- Conduct training sessions to equip the Sales team with the knowledge and tools to win.

## Requirements
- 3+ years of product marketing experience, with significant experience in a B2B SaaS company.
- Proven experience building and running a competitive intelligence program, including battlecards, win/loss frameworks, and organization-wide intelligence distribution.
- Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms.
- Hands-on experience using AI tools to accelerate product marketing workflows, with sound judgment about where AI supports work and where human expertise is required.
- Bachelor’s degree in marketing, communications, business, or a related field.
- Strong quantitative, strategic thinking, problem-solving, communication, collaboration, prioritization, and project-management skills.
- Ability to craft clear, compelling narratives for technical buyers and executive stakeholders.
- Ability to work independently, take initiative, manage multiple projects, and deliver high-quality work on schedule.
- Familiarity with Salesforce, HubSpot, and analytics platforms.

## Nice to Have
- Advanced degree.
- Experience in IT management, endpoint management, or enterprise software markets.

## Compensation and Benefits
- Four-day work week.
- Equity.
- Professional development support.
- 100% premium coverage for medical, dental, and vision insurance for employees and dependents.
- 100% premium coverage for short-term disability, long-term disability, life, and AD&D insurance.
- Company match on the first 6% of employee deferrals.
- Flexible paid time off.
- Health Savings Account and wellness incentives.
- Quarterly company values award.

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