# GTM Readiness Manager, Product & Platform

**Company:** [Wiz](https://hotfix.jobs/companies/wiz)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $122k – $168k/yr
**Experience:** 4+ years
**Skills:** Gtm Enablement, Product Marketing, Sales Enablement, MEDDPICC, Sales Playbooks, Cybersecurity, Cloud Security, Program Management, Value Framework, Sales Ops
**Posted:** 2026-04-24

> Leads GTM readiness for new product introductions, translating technical features into business value stories, creating sales playbooks and content for non-technical field teams. Requires 4+ years in cybersecurity/cloud GTM, enablement, or sales with strong program management skills.

## Job Description

## What You’ll Do

- **NPI Program Architecture**: Design and run the global GTM readiness framework for new product introductions. You define the enablement structure aligned with the tiers of a launch and coordinate the cross-functional "Go-to-Market" engine.
- **Commercial Translation**: Partner with PM & PMM to understand new releases and translate them into "Seller-Speak." You focus on business outcomes, buyer personas, and competitive differentiation rather than deep-dive technical specs.
- **Platform Messaging Continuity**: Ensure that every new product launch reinforces our broader platform story. You prevent feature-siloing by weaving new capabilities into our core sales playbook.
- **Content Creation**: You are responsible for the hands-on creation of GTM assets. This includes building "What’s in it for the Customer" guides, sales playbooks, discovery talk tracks, objection handling scripts, and recorded "Commercial Deep Dives."
- **Impact & Adoption**: Partner with Sales Ops to track which releases are actually landing in the field. You identify gaps in seller knowledge and build targeted interventions to improve product attachment rates.

## What You’ll Bring

- **Industry Proficiency**: 4+ years in GTM Enablement, Product Marketing, and/or Sales in the Cybersecurity or Cloud space. You must have enough industry context to understand our platform without needing a technical tutor.
- **The "Non-Technical" Focus**: You excel at teaching business value. You know how to help an AE find the "Business Pain" that a new technical feature solves.
- **The Builder Mindset**: You are a "hands-on-keys" creator. You have a portfolio of high-quality sales playbooks, decks, and digital content that you have built yourself.
- **Strategic Project Management**: You can lead a meeting with senior PMM and Product leaders, manage a complex launch calendar, and hold stakeholders accountable to deadlines.
- **Methodology Alignment**: You have a deep understanding of how to align product launches with a value framework and a MEDDPICC based playbook.

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