# Director, Growth Marketing - Commercial

**Company:** [Skydio](https://hotfix.jobs/companies/skydio)
**Location:** San Mateo, CA
**Role:** Growth Marketing
**Salary:** $150k – $220k/yr
**Experience:** 7+ years
**Skills:** Salesforce, Marketo, Google Analytics, Linkedin Ads, Google Ads, ABM, Demand Generation, Account-Based Marketing
**Posted:** 2026-03-30

> Leads growth marketing for Skydio's commercial segment, developing GTM strategies, executing integrated campaigns, ABM programs, and events to drive pipeline and revenue. Requires 7-10 years B2B marketing experience, analytical skills, and tools like Salesforce, Marketo.

## Job Description

## Key Responsibilities
- Develop and execute segment-specific go-to-market strategies for physical security and energy/utilities, including tailored messaging, channel mix, and campaign approaches that resonate with buying committees
- Quarterback cross-functional teams, including digital marketing, content, social media, event marketing, email/lifecycle, customer marketing, and channel partners, to plan and execute integrated campaigns
- Design and run account-based marketing (ABM) programs targeting high-value accounts within priority segments, coordinating personalized outreach across digital, events, and direct channels
- Own the development and management of the overall commercial marketing program calendar. Ensure stakeholders understand what programs and activities are planned and executed
- Analyze pipeline and marketing data regularly to report on campaign performance and identify opportunities for improvement. Use insights to optimize ongoing and future campaigns to exceed growth targets
- Manage contractors and marketing budgets efficiently, ensuring spend is aligned with program objectives and delivers positive returns
- Continuously test and iterate on marketing tactics, channels, and technologies, including A/B testing, funnel experiments, and new platform evaluation, to improve campaign effectiveness and ROI. Document and share learnings with the broader team
- Own Skydio's presence at key industry trade shows, roadshows, conferences, and events. Plan and execute a regular cadence of webinars, live demos, and virtual events that showcase Skydio's capabilities to target buyers and generate qualified pipeline

## What Would Make You a Good Fit
- 7–10 years of experience in growth marketing, demand generation, or integrated B2B marketing, preferably in technology, industrial, or hardware companies selling to multi-layered buying teams
- Proven track record of building and scaling integrated growth marketing programs that generated $100MM+ in pipeline
- Exceptional at managing multiple initiatives simultaneously with a clear eye for details and the ability to prioritize effectively to meet tight deadlines without compromising quality
- Strong analytical skills with hands-on experience building dashboards, articulating attribution models, and compiling performance reports that translate data into actionable program decisions
- Significant experience leading and influencing cross-functional teams and partners to execute programs and achieve goals without direct authority
- Hands-on experience with marketing tools and platforms including **Salesforce**, **Marketo**, common paid ad platforms (**Google**, **LinkedIn**, **Meta**), **Google Analytics**, **ChatGPT/Claude/Gemini**
- Strong messaging and copywriting skills
- Ability to be in our San Mateo, CA office 3 days per week

## Additional Desired Experience and Skills
- 2–4 years of experience marketing within the physical security, energy/utilities, or critical infrastructure sectors
- Certifications in Google Analytics, AdWords, Marketo, Salesforce

## Compensation
- Annual base salary range: **$150,000 - $220,000**
- Equity in the form of stock options
- Comprehensive benefits: health insurance, paid vacation, sick leave, holiday pay, 401K

## Similar roles

- [Director of Growth](https://hotfix.jobs/jobs/68590cda-fc68-498b-9967-7c78b8e76165) - Muck Rack - Remote - $150k – $180k/yr
- [Head of Marketing](https://hotfix.jobs/jobs/bdbbbd10-38a7-4466-804a-cb8fb864ad96) - Circleback - San Francisco, CA - $150k – $210k/yr
- [Head of Growth](https://hotfix.jobs/jobs/fcad2361-8eb5-496c-b3d5-a7840569989b) - Usul - San Francisco, CA - $150k – $200k/yr
- [Head of Growth & Integrated Marketing](https://hotfix.jobs/jobs/dab72bca-8363-4342-b1fc-e7548ee64616) - Semgrep - San Francisco, CA - $151k – $189k/yr
- [Head of Growth](https://hotfix.jobs/jobs/1fec5b9d-a69a-42fd-b989-4643be606c83) - Neon Health - San Francisco, CA - $152k – $178k/yr

**Apply:** https://hotfix.jobs/jobs/6e0233aa-50ac-4e55-86c4-59a53851f1ff
**Canonical:** https://hotfix.jobs/jobs/6e0233aa-50ac-4e55-86c4-59a53851f1ff