# Senior Director of Performance Marketing, Worldwide

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** New York, NY, San Francisco, CA
**Role:** Performance Marketing
**Experience:** 8+ years
**Skills:** Meta, LinkedIn, TikTok, Google Sem, Bing Search, Chatgpt Ads, Display, Youtube, Affiliate Marketing, Landing Page Optimization, Analytics, Marketing Operations, Experimentation, A/B Testing
**Posted:** 2026-04-30

> Leads worldwide performance marketing team to generate high-quality leads via paid digital channels, managing 8-figure budgets and building experimentation engine. Requires 8-12 years experience including 6+ in performance marketing and 5+ years managing teams >6.

## Job Description

## What you will do

- Develop the worldwide, multi-channel strategy for capturing demand across all of Rippling's products. This will comprise a mix of paid and organic efforts and it’s up to you to balance the mix to drive maximum output.
- Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
- Build an experimentation engine within your team that fuels scale and efficiency gains; optimize via test and learn.
- Establish the structure and processes to operate a centralized worldwide performance marketing team with stakeholders across geographies and product lines.
- Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Effectively manage vendors to achieve our goals.
- Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of each product line) to share learnings, brainstorm, and report out on results.
- Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the funnel through revenue retention.
- Although this is a leadership role, pick up IC initiatives to maximize your team’s impact. Roll up your sleeves and do things yourself.

## What you will need

- 8-12 years of experience, with at least 6 in performance marketing. Less experience will be considered if you spike in building agentic workflows for performance marketing.
- 5+ years managing a team of > 6 marketers
- End-to-end ownership. Execute flawlessly (directly & via others) and take your projects across the finish line. Own mistakes and learn from them
- Communicate clearly, because you think clearly. Know how to modulate your communications, whether talking to an IC on your team or an executive
- Collaboration; track record of delivering outsized results by partnering with others cross-functionally
- Strong analytical skills to uncover insights that you incorporate into your team’s initiative roadmap
- Deep marketing channel expertise spanning paid social platforms (**Meta**, **Linkedin**, **Tiktok**), **Google SEM**, **Bing Search**, **ChatGPT ads**, **Display**, **Youtube**, **affiliate marketing**, and/or **landing page optimization**
- Agility and speed. Constantly try new ideas. When things don’t work, pivot; when they do, scale them. Thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines
- Ability to think outside the platforms. How are your domains actually capturing incremental value for Rippling

## Additional Information

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below. *Commission is not guaranteed*.

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