# Senior Growth Marketing Manager, Paid Social

**Company:** [Brex](https://hotfix.jobs/companies/brex)
**Location:** Salt Lake City, UT, San Francisco, CA, New York, NY, Seattle, WA
**Role:** Performance Marketing
**Salary:** $131k – $164k/yr
**Experience:** 5+ years
**Skills:** Paid Social, Meta Ads, Cac, Ltv, Attribution Modeling, Meta Capi, Server-Side Tracking, CRM, Audience Strategy, Lookalike Audiences, Retargeting, A/B Testing, Conversion Tracking, Creative Testing, Marketing Analytics
**Posted:** 2026-09-04

> Own and scale Meta-led paid social acquisition, optimizing CAC, conversion, and downstream pipeline through measurement strategy, audience development, experimentation, and creative testing. Requires 5+ years of growth or performance marketing experience and deep hands-on Meta expertise.

## Job Description

## Responsibilities
- Own Meta and emerging paid social channel budgets, CAC efficiency, conversion, and downstream pipeline and revenue across self-serve and sales-led motions.
- Partner with Data and Marketing Operations to improve conversion signals, Meta Conversions API (CAPI), and offline conversion tracking.
- Build and execute hypothesis-driven experiments across audiences, bidding strategies, optimization events, landing pages, and creative concepts.
- Develop full-funnel paid social strategies spanning awareness, demand generation, retargeting, conversion, and pipeline.
- Translate performance data into creative hypotheses and partner with Brand and Design to test and scale winning concepts.
- Use first-party data, intent signals, modeled audiences, lookalikes, and platform automation to scale high-value audiences.
- Collaborate with Analytics, Marketing Operations, Field and Events, Product Marketing, Sales, Engineering, Brand, and Design to connect paid social performance to pipeline and revenue.

## Requirements
- 5+ years of growth or performance marketing experience.
- Deep hands-on experience managing and scaling Meta as a primary acquisition channel.
- Experience owning a paid social channel end to end, including strategy, budgets, forecasting, campaign architecture, optimization, and reporting.
- Strong understanding of CAC, LTV, payback periods, attribution modeling, and down-funnel business impact.
- Experience running full-funnel paid social programs.
- Expertise in audience strategy and platform automation, including first-party audiences, lookalikes, broad targeting, retargeting, and automated campaign products.
- Understanding of Meta CAPI, server-side tracking, attribution, conversion-event strategy, and CRM/offline conversion data.
- Experience building experimentation roadmaps across creative, audiences, bidding, optimization events, and platform capabilities.
- Strong creative judgment, briefing skills, and ability to translate performance data into creative recommendations.
- Excellent communication skills and ability to influence cross-functional partners autonomously.

## Nice to Have
- Fintech marketing experience or experience marketing to finance professionals.
- Familiarity with product-led growth or hybrid demand models.

## Compensation
- Expected salary range: $131,080–$163,850 base pay.
- Equity and other forms of compensation may be included depending on the position offered.

## Similar jobs

- [Senior Marketing Manager](https://hotfix.jobs/jobs/cee46db4-965a-4a5f-aab3-65e147645dc7) - Rover - Remote - $139k – $183k/yr
- [Senior Performance Marketing Manager](https://hotfix.jobs/jobs/81fa537e-e09f-48ea-8571-98e15c7d863b) - Duolingo - New York, NY - $143k – $193k/yr
- [Senior Growth Marketing Manager, Paid Social Media](https://hotfix.jobs/jobs/7236ec06-afbf-431b-a2dc-07dbc5e53b67) - Suno - New York, NY - $145k – $170k/yr
- [Lead Analyst, User Analytics & Insights](https://hotfix.jobs/jobs/31249f3c-1ed1-4a67-a6b9-6014f9f832ad) - Fetch - Remote - $149k – $175k/yr
- [Senior Performance Marketing Manager](https://hotfix.jobs/jobs/a170a1f7-5779-4470-b0de-34089185967e) - 6sense - Remote - $113k – $125k/yr

**Apply:** https://hotfix.jobs/jobs/6c2a26a2-2156-440c-ab41-6b5c7cb13617
**Canonical:** https://hotfix.jobs/jobs/6c2a26a2-2156-440c-ab41-6b5c7cb13617