# Customer Marketing Manager

**Company:** [Avoca](https://hotfix.jobs/companies/avoca)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $130k – $160k/yr
**Experience:** 4+ years
**Skills:** customer marketing, Content Marketing, Product Marketing, case studies, customer stories, customer reference program, customer advisory board, B2B SaaS, interviewing, writing, sales collaboration, Customer Success
**Posted:** 2026-07-23

> Build and own Avoca's customer marketing function from the ground up. Source, interview, and package customer stories into case studies, reference programs, advisory boards, films, and conference presence to drive enterprise sales and brand in the home services industry. Requires 4-6+ years in customer/content/PMM in B2B SaaS, strong storytelling and cross-functional skills, and full-time in-office presence in NYC.

## Job Description

## What You'll Do
- Source, interview, and package customer stories across Avoca's most strategic accounts into written case studies, quote libraries, ROI one-pagers, and source material for customer story films.
- Own the customer reference program end-to-end: identify advocates, manage capacity, log activity, and partner with Sales during enterprise late-stage deals.
- Build and run content for Avoca's Customer Advisory Board, including agenda, programming, and ongoing community engagement for top operators.
- Partner with Creative Producer on flagship customer story films; own story development and operator relationships.
- Run customer-facing communications: customer newsletter, product announcements, executive briefings, and lifecycle nurture for the installed base.
- Own customer presence at the marquee industry conference: speakers, panels, customer dinners, and on-the-ground capture.
- Build and maintain Avoca's case study library: target 25+ case studies in Year 1, organized by vertical (HVAC, plumbing, electrical, etc.) and stage (mid-market, enterprise, multi-location).
- Partner with Customer Success to identify renewal-at-risk stories that can be reframed as advocacy moments and with PMM on launch beta testimonials.

## What You'll Bring
- 4–6+ years of progressive experience in customer marketing, content marketing, or product marketing within B2B SaaS, ideally including vertical SaaS or a category with an operator-heavy customer base. Home services or trades experience is highly preferred.
- Demonstrated track record of producing customer stories at volume, bringing 5–10 case studies, video stories, or operator-facing assets sourced and shipped.
- Strong interviewing and writing skills; ability to draw insights from customers and turn them into deal-closing assets.
- Comfortable owning a function from scratch with no playbook or team.
- Fluency working across Sales, Customer Success, Product Marketing, and Brand; strong judgment on collaboration.
- Operator empathy; comfortable spending time on the phone and on-site with home services owners and GMs.
- In-office, engaged, and eager to lead from the front at our NYC location full-time.

## Who You Are
- A storyteller and a closer who views every customer story as a sales asset.
- A builder who has resisted being slotted into a single discipline and is credible with founders, customers, CMOs, and AEs.
- Customer-obsessed; maintains long-term relationships with operators.
- Thoughtful communicator and strong writer, able to move from discovery calls to polished case studies.
- Deeply collaborative with natural instincts for partnering across teams.
- In-office, engaged, and eager to lead from the front.

## Compensation & Benefits
**Compensation:** Expected base salary $130,000-$160,000 (final compensation based on experience, skills, and qualifications). Total compensation package includes base salary, bonus, equity, and comprehensive benefits.

**Benefits:**
- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus U.S. federal holidays
- Company-wide off-sites
- Daily in-office lunch and dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations
- All core tools and software provided

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