# Web3 Product Marketing Manager, Prediction Markets

**Company:** [Improbable](https://hotfix.jobs/companies/improbable)
**Location:** Remote
**Role:** Product Marketing
**Skills:** Web3, Product Marketing, Prediction Markets, Blockchain, Crypto, Onchain User Experience, Go-To-Market, Market Research, Content Marketing, Kol Marketing, Performance Analytics, Evm
**Posted:** 2026-07-28

> Own positioning, launches, growth programs, and market research for a Web3 prediction protocol. The role requires hands-on product marketing experience, crypto and onchain fluency, strong narrative skills, and the ability to execute quickly in an ambiguous environment.

## Job Description

## Responsibilities

- Own positioning and messaging for the prediction protocol, including its audience, value, differentiation, and use cases.
- Translate complex product strengths into clear narratives for traders, builders, and partners.
- Lead go-to-market efforts for launches, product milestones, partner activations, and incentive-led campaigns.
- Define and execute the marketing roadmap with product and community leads.
- Grow the qualified builder audience through ongoing marketing programs.
- Conduct customer and market research with traders, builders, and KOLs, and apply insights to product, pricing, and creative decisions.
- Brief and create Web3 content, including launch threads, research-led content, explainers, dashboards, KOL kits, and conference materials.
- Partner with communications on press, podcasts, and thought leadership.

## Requirements

- Strong experience in product marketing or a closely related role, including hands-on prediction markets or protocol experience.
- Strong understanding of crypto products and onchain user experience.
- Ability to market credibly to Web3-native audiences.
- Track record of owning launches end to end, from positioning through measurable post-launch impact.
- Strong narrative and communication skills, with the ability to simplify complex product details.
- Confidence using data and performance insights to shape campaigns and priorities.
- Hands-on operator mindset, bias toward shipping, and comfort with ambiguity.

## Similar jobs

- [Product Marketing Manager](https://hotfix.jobs/jobs/5b05ac62-7db5-43fb-becd-83b52dc5443d) - Forterra - Arlington, VA
- [Product Marketer](https://hotfix.jobs/jobs/b328cc53-8080-42cc-9942-afd1120749a9) - Basis - New York, NY - $150k – $225k/yr
- [Integrated Marketing Manager - Gateway & Verticals](https://hotfix.jobs/jobs/ed311483-9d25-4c8d-852a-be47c119ffc8) - NMI - Remote
- [Product Marketing Manager - Fleet Management and Equipment Monitoring](https://hotfix.jobs/jobs/0862982e-61b5-4e38-b72b-585f342c5152) - Motive - Remote - $97k – $154k/yr
- [Product Marketing Manager, Exposure Management](https://hotfix.jobs/jobs/96b0b31f-feb1-44a3-ae4d-a001f1597a02) - Censys - Remote - $150k – $175k/yr

**Apply:** https://hotfix.jobs/jobs/6b871b17-35c9-4138-ade8-d29d6f5dd6aa
**Canonical:** https://hotfix.jobs/jobs/6b871b17-35c9-4138-ade8-d29d6f5dd6aa