# Social Media Manager

**Company:** [Gusto](https://hotfix.jobs/companies/gusto)
**Location:** Denver, CO, San Francisco, CA, New York, NY
**Role:** Content Marketing
**Salary:** $104k – $171k/yr
**Experience:** 7+ years
**Skills:** social media strategy, Content Strategy, LinkedIn, instagram, TikTok, sprout social, canva, capcut, social analytics, community management, agency management, short-form video
**Posted:** 2026-07-30

> Own organic social strategy, content execution, and executive amplification across LinkedIn, Instagram, TikTok and other platforms for Gusto. Requires 7+ years of social media management experience, agency collaboration, analytics reporting, and cross-functional coordination with strong brand judgment.

## Job Description

## What you'll do

- Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars.
- Run the executive and founder social amplification program: partner with leadership on strategy, coordinate drafting and asset production, and manage publishing and engagement on executive accounts.
- Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns, reviewing output against approved strategy, and approving content per our review framework.
- Coordinate the organic-to-paid flywheel, working with performance marketing to identify organic content worth amplifying with paid spend.
- Build and maintain social content and share-of-voice reporting, and contribute to monthly performance narratives for marketing leadership.
- Lead social support for major product and partnership launches, coordinating with product marketing, comms, and legal stakeholders on messaging and timing.
- Manage the social tooling stack (publishing, listening, and analytics platforms), including vendor relationships and renewals.
- Drive proactive community management and trend-hijacking to build brand affinity, while acting as the escalation point for CX on sensitive engagement and partnering with the Head of Social on crisis response.

## What we're looking for

- 7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management.
- Experience managing an external creative or content agency, including briefing, review, and performance feedback loops.
- Comfort working with social analytics and listening tools, and translating performance data into a clear narrative for stakeholders.
- Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure.
- Sound judgment on brand voice, risk, and escalation, especially for sensitive or fast-moving content.
- Familiarity with social publishing/listening platforms (e.g., Sprout Social or similar), and content tools such as Canva, CapCut, or comparable editing software.
- A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts.
- Experience collaborating with creators and integrating user/creator-generated content (UGC/CGC) into organic brand feeds.

## Nice to have

- Experience running or contributing to a crisis communications response on social.
- Experience working with AI-assisted marketing workflows.
- Background in HR, payroll, fintech, or another regulated B2B category.
- Experience supporting executive or founder-level thought leadership content.

## Compensation

Our cash compensation amount for this role is $104,490/yr to $128,000/yr in Denver and $140,000/yr to $170,500/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise, and may vary from the amounts listed above.

## Similar roles

- [Senior Content Strategist](https://hotfix.jobs/jobs/29a0fd8b-349c-48c1-be3c-645856b6a8ab) - Vestwell - New York, NY - $105k – $120k/yr
- [Creative Lead, Organic Social](https://hotfix.jobs/jobs/0c9d1fee-e00d-449c-9052-4ee84f6bd32b) - Garage - Remote - $100k – $140k/yr
- [Senior Content Marketing Manager](https://hotfix.jobs/jobs/e26ce4db-87a8-40f5-b80a-7dfe813440b6) - AiPrise - $100k – $150k/yr
- [Senior Manager, B2B Social Media](https://hotfix.jobs/jobs/ff3c68f9-3187-4c29-aafd-effe551bfdfa) - Bilt Rewards - New York, NY - $100k – $130k/yr
- [Senior Social Media Manager](https://hotfix.jobs/jobs/547f1416-e21a-4622-9c38-2f05706674b3) - ClickUp - Remote - $110k – $169k/yr

**Apply:** https://hotfix.jobs/jobs/6b1a7583-d3f9-4a29-9813-919af4379b98
**Canonical:** https://hotfix.jobs/jobs/6b1a7583-d3f9-4a29-9813-919af4379b98