# Marketing Strategy & Operations Manager

**Company:** [Ashby](https://hotfix.jobs/companies/ashby)
**Location:** Remote
**Role:** Revenue Operations
**Salary:** $150k – $207k/yr
**Experience:** 7+ years
**Skills:** SQL, HubSpot, Marketing Automation, Utm Parameters, Lead Attribution, Google Analytics, Adobe Analytics, Data Visualization, Looker, Heap Analytics, API Integrations, Webhooks, GDPR, CCPA, Data Governance
**Posted:** 2026-09-02

> Own the technical and analytical foundation for Marketing operations across campaign tracking, automation, attribution, reporting, data governance, and marketing technology. The hands-on role requires 7+ years of experience, SQL proficiency, strong analytical skills, and advanced marketing automation expertise.

## Job Description

## Responsibilities
- Implement and maintain campaign tracking, including UTM parameters and lead-source attribution in HubSpot.
- Lead the design and execution of complex marketing automation workflows.
- Build and maintain dashboards for SEO, website analytics, lead generation, and campaign effectiveness.
- Report on marketing metrics and provide data-driven recommendations to improve campaign performance.
- Align Marketing, Revenue Operations, and Business Systems teams on marketing operations priorities.
- Lead the technical implementation of marketing initiatives and ensure accurate setup and execution.
- Document marketing operations processes and best practices.
- Train team members on marketing technology and best practices.
- Develop data governance frameworks and segmentation strategies.
- Maintain compliance with GDPR, CCPA, and other data privacy requirements.
- Audit marketing systems and processes for data integrity and security.
- Own lead management processes and automation rules as the marketing technology subject-matter expert.
- Collaborate with Systems and Tooling on improvements to the marketing technology stack.
- Evaluate and recommend marketing technologies.

## Requirements
- 7+ years of experience in marketing strategy and operations, strategic marketing planning, or a similar role.
- SQL knowledge and experience with data manipulation.
- Strong business acumen and understanding of marketing metrics and reporting.
- Advanced expertise with marketing automation tools.
- Strong analytical skills, including data analysis and visualization.
- Understanding of marketing automation, lead management, and campaign attribution.
- Experience with web analytics tools such as Google Analytics or Adobe Analytics.
- Knowledge of data privacy regulations and compliance requirements.

## Nice to Have
- Experience with business intelligence tools such as Heap Analytics or Looker.
- Project management experience.
- Experience with API integrations and webhook management.

## Compensation and Benefits
- Annual salary: $150,000–$207,000.
- 10-year exercise window for stock options.
- Unlimited PTO, with four weeks recommended annually.
- Twelve weeks of fully paid family leave in the United States.
- Generous equipment, software, and office furniture budget.
- $100/month education budget; conferences and higher-cost items may be covered with manager approval.
- For US employees, health insurance premiums are covered for employees and dependents.

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