# VP, Revenue Marketing

**Company:** [Webflow](https://hotfix.jobs/companies/webflow)
**Location:** Remote
**Role:** Revenue Operations
**Salary:** $268k – $335k/yr
**Experience:** 12+ years
**Skills:** Revenue Marketing, B2B SaaS, Demand Generation, Account-Based Marketing, Lifecycle Marketing, Pipeline Forecasting, Marketing Attribution, Funnel Optimization, Conversion Rate Optimization, Partner Marketing, Salesforce, Marketing Analytics
**Posted:** 2026-08-31

> Leads Webflow’s Revenue Marketing organization and owns pipeline, iARR, funnel performance, lifecycle, and expansion marketing across sales-led and partner-led motions. Requires 12–15+ years of B2B SaaS revenue marketing experience and senior leadership expertise in analytics, forecasting, and cross-functional growth programs.

## Job Description

## Responsibilities

### Revenue and Funnel Ownership
- Own marketing-sourced and influenced pipeline and iARR targets for new business and expansion, including forecasting, budget allocation, and channel ROI.
- Balance demand creation with demand capture while managing CAC, payback, and cost to book by channel.
- Build and optimize the full funnel from lead through MQL/PQL, SAO, closed/won, and upsell/cross-sell motions.
- Own webflow.com performance as a major pipeline channel, including conversion and channel optimization, in partnership with Product and Brand.

### Team Leadership and Organization
- Lead a multidisciplinary Revenue Marketing organization spanning demand generation, digital channel optimization, field marketing, partner marketing, and lifecycle marketing.
- Build and scale a high-performing team aligned to sales-led and partner-led motions.
- Partner with marketing leaders to deliver integrated, end-to-end campaigns.

### Sales-Led Growth
- Work with Sales leadership to prioritize segments and plays and coordinate marketing programs, SDR/BDR sequencing, and AE outreach.
- Build account-based marketing plays for mid-market and enterprise segments.
- Establish feedback loops from sales calls into messaging, offers, campaign strategy, and competitive positioning.

### Partner-Led Growth
- Define partner-sourced pipeline targets by tier and region with Partnership leadership.
- Build co-marketing and enablement programs and a partner tiering and activation model.
- Develop scalable plays for technology and integration partners, agencies, and platforms.

### Lifecycle, Expansion, and Retention
- Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy.
- Partner with Customer Success and Product to design and test journeys that improve time-to-value, expansion iARR, and multi-product attach.
- Operationalize customer proof within core sales plays and measure it through win rate, attach, and cycle time.

### Product and AI
- Act as an internal “Customer Zero” by using Webflow, surfacing friction and unmet needs, and translating workflows into product and go-to-market requirements.
- Lead AI transformation across the Revenue Marketing team.

## Requirements
- 12–15+ years of experience in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR.
- Ability to synthesize data diagnosis into a clear strategic direction and defend it.
- Track record of quickly building trust and results with new teams, especially during the first 30–60 days.
- Experience operating across sales-led and partner-led models with visibility into self-serve iARR performance.
- Experience building integrated revenue plays and running cross-functional programs from concept through enablement and measurement.
- Strong analytics and operating rigor, including attribution, forecasting, budget optimization, and experimentation.
- Credibility with Sales, Partnerships, and Product, with a track record of creating alignment, clarity, and trust.
- AI-native working style, using AI to accelerate research and execution while applying independent judgment and synthesis.
- Curiosity, openness to growth, and active fluency in emerging technologies.

## Compensation and Benefits
- Base salary: **$268,000–$335,000 USD** for workers in the United States, with geographic pay zones.
- Eligible for the company-wide bonus program and annual WIN bonus program.
- Equity in the company through RSUs.
- Medical, dental, and vision coverage for employees and dependents.
- Paid parental leave and family-planning support.
- Flexible vacation, paid holidays, and sabbatical program.
- Mental health resources, therapy, and coaching.
- U.S. 401(k) with 100% employer match up to $6,000 per year.
- Monthly work and wellness expense stipends.

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