# Director, Marketing Analytics

**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** Bellevue, WA, Chicago, IL, San Francisco, CA
**Role:** Data Analytics
**Salary:** $214k – $330k/yr
**Experience:** 12+ years
**Skills:** Marketing Analytics, attribution modeling, Tableau, Salesforce, Snowflake, SQL, Python, AI/ML, A/B Testing, Statistical Analysis, MarTech, roi optimization, data storytelling, predictive modeling
**Posted:** 2026-07-28

> Lead a team of analysts to own marketing attribution, measurement, and insights across paid media, digital, and field channels at Okta. Drive strategy through CAC/ROAS/LTV analysis, build Tableau dashboards, implement AI/ML predictive capabilities, and partner with leadership on data-driven budget decisions. Requires 12+ years experience including 5+ years managing analytics teams in B2B SaaS.

## Job Description

## What You'll Do

- Lead and develop a team of analysts; establish best practices and build team capability
- Own attribution modeling and full-funnel measurement across all marketing channels
- Translate data into actionable insights for marketing leaders across the business
- Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis
- Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams
- Implement AI/ML capabilities for predictive modeling and automated insights
- Support marketing experiments with rigorous testing and statistical validation
- Create forecasts and scenario models to inform annual budget planning
- Partner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRs
- Partner with Marketing Data Operations team to maintain data quality across martech systems
- Stay current with analytics tools and methods to drive competitive advantage

## What We're Looking For

**Experience:**
- 12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
- 5+ years managing and developing analytics teams; strong leadership skills
- 5+ years in digital/paid media analytics: channel optimization, attribution, budget allocation (SEM, display, social, video)
- Track record of using data to drive business strategy and budget decisions
- Experience across enterprise sales, product-led growth, and partner marketing models

**Skills:**
- Deep expertise in marketing attribution modeling and multi-touch measurement
- Data storytelling: communicate complex insights to executives and influence decisions
- Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
- Expert-level Tableau, Salesforce, Snowflake, Excel
- Statistical analysis, A/B testing, and experimental design

**Bonus:**
- AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
- Google Analytics (GA4) or Adobe Analytics expertise
- SQL proficiency
- Growth marketing or demand gen background
- Privacy-first measurement, DSPs, programmatic advertising experience
- Python, R, or similar statistical tools
- Advanced degree (MBA, Analytics, Economics, or related field)

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