# Senior Employer Brand Marketer

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** Bengaluru, India
**Role:** Embedded Engineering
**Experience:** 5+ years
**Skills:** Employer Branding, Talent Branding, Copywriting, Storytelling, Content Marketing, Social Media Marketing, Podcast Production, Video Production, Blogging, Campaign Analytics, Employee Value Proposition, Artificial Intelligence
**Posted:** 2026-07-08

> Owns Rippling’s employer value proposition and develops content, campaigns, events, and recruiting enablement programs to strengthen the company’s reputation among candidates. The role partners across Marketing, Talent Acquisition, Communications, and company leadership, requiring 5+ years of relevant branding or editorial experience.

## Job Description

## Responsibilities

### Recruiting Enablement
- Assess existing recruitment assets, identify gaps, and create new collateral.
- Optimize deployment of marketing assets across recruiting functions.
- Plan and execute technical recruiting events and meetups to build candidate pipelines.
- Use social channels and podcasts to communicate Rippling as a great place to work.

### Employer Branding at Scale
- Define and champion the Employee Value Proposition (EVP) for distinct R&D and GTM candidate pools.
- Create and distribute compelling employer-brand content internally and externally.
- Build organic engagement and employee pride to foster positive brand sentiment.
- Develop and manage a library of videos, blogs, and social media assets highlighting technical challenges, innovative culture, and the company story.
- Build targeted campaigns for diverse audiences globally.
- Partner with leaders and stakeholders to identify and tell compelling stories.
- Manage the employer brand presence on Glassdoor, LinkedIn, and Blind, including reviews and candidate feedback.

## Requirements
- 5+ years of relevant experience in employer or talent branding, copywriting, editorial, or a related field.
- Exceptional writing and storytelling skills for technical and creative audiences.
- Resourcefulness in fast-paced, ambiguous environments and ability to use AI to create compelling content.
- Strategic thinking combined with detailed project execution.
- Strong stakeholder relationship-building skills, including with executives and team leads.
- Ability to use analytics to measure campaign impact and refine strategies.
- Experience producing varied content, including videos, podcasts, blogs, social media campaigns, and recruiter toolkits.
- Proactive, autonomous approach with consistent delivery of high-quality work.
- Adaptability and resilience when priorities and constraints change.

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