# Industry Marketing Manager

**Company:** [Seeq](https://hotfix.jobs/companies/seeq)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $126k – $126k/yr
**Experience:** 5+ years
**Skills:** B2B SaaS, Go-to-Market Strategy, Industry Marketing, Product Marketing, Solution Marketing, Campaign Execution, Abx, Cross-Functional Collaboration, Messaging Development, Field Enablement
**Posted:** 2026-06-24

> Industry Marketing Manager responsible for translating industry strategy into go-to-market plans, messaging, and campaigns for priority verticals. Partners with product, sales, and marketing teams to drive pipeline outcomes.

## Job Description

## Key Responsibilities

### 1. Industry Strategy Translation
- Translate industry strategy into executable go-to-market plans for priority verticals and segments
- Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and proof points
- Shape industry-specific value stories that connect problem → offer → value → impact
- Support development of industry plans aligned to product, whole-offer, and revenue priorities
- Identify industry-specific signals, trends, and opportunities influencing campaign focus and market positioning

### 2. Industry Messaging and Content Direction
- Develop and maintain industry-level messaging, narratives, and proof points
- Partner with Product Marketing to adapt portfolio and product narratives for industry audiences
- Work with Whole Offer Management to ensure offer framing and buyer relevance are clear by industry
- Guide development of industry-facing assets including solution stories, campaign themes, sales narratives, and executive talking points
- Ensure messaging consistency across industries while allowing vertical differentiation

### 3. Campaign and GTM Alignment
- Partner with Regional Marketing, Partner Marketing, and ABX/Campaign Execution to turn industry priorities into coordinated campaign plans
- Define industry campaign themes, content requirements, audience priorities, and field activation needs
- Ensure industry priorities are reflected in program calendars, launch plans, and pipeline-generating motions
- Orchestrate industry plays across digital, field, partner, and account-based channels
- Contribute to post-campaign and post-launch reviews

### 4. Cross-Functional Enablement and Readiness
- Partner with Field Enablement to translate industry narratives into seller-ready messaging, plays, and field materials
- Support launch readiness with industry-specific content, use cases, FAQs, and enablement inputs
- Collaborate with Partner Enablement on industry-specific partner plays or certifications
- Improve feedback loops from field, customers, and campaigns back into industry strategy

### 5. Insights, Performance, and Continuous Improvement
- Monitor industry campaign performance, engagement signals, pipeline contribution, and content effectiveness
- Identify what is working by industry and where messaging, targeting, or activation needs improvement
- Contribute to quarterly planning, prioritization, and resource-allocation discussions
- Build repeatable industry playbooks and planning frameworks

## Requirements
- 5+ years of experience in B2B SaaS, industrial software, or complex go-to-market environment
- Experience in industry marketing, product marketing, solution marketing, or integrated marketing
- Strong ability to translate market strategy into clear messaging, campaigns, and commercial plans
- Experience working across multiple stakeholders including product, sales, marketing, and customer-facing teams
- Strong writing and communication skills with ability to create clear narratives and market-facing messaging
- Demonstrated ability to manage cross-functional programs with multiple inputs, deadlines, and dependencies
- Strong judgment, organizational discipline, and ability to connect strategy to execution

## Preferred
- Experience in Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex vertical markets
- Experience with ABX, regional marketing, partner marketing, or field-facing campaign execution
- Familiarity with whole-offer marketing, solution marketing, or portfolio-level commercialization
- Comfort working in AI-enabled marketing environments including workflow automation and structured content
- Experience supporting technical, enterprise, or operational buyer audiences

## Benefits
- Competitive salary: $126,000 USD base salary
- 12-week paid family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance

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