# Social Media & Content Associate

**Company:** [Betterment](https://hotfix.jobs/companies/betterment)
**Location:** New York, NY
**Role:** Content Marketing
**Salary:** $89k – $100k/yr
**Experience:** 2+ years
**Skills:** Social Media, Digital Marketing, Content Creation, Short-Form Video, Hootsuite, Meta, Adobe Creative Suite, Figma, Capcut, Ai Content Creation, Social Analytics, Content Scheduling, Accessibility Standards, Brand Voice
**Posted:** 2026-08-19

> Creates and publishes organic social content across Betterment’s business lines, translating financial topics, product launches, and brand moments into engaging posts and short-form video. Requires 2–3 years of social, digital marketing, or content experience plus strong writing, visual communication, and workflow-management skills.

## Job Description

## Responsibilities
- Drive day-to-day social content workflows, including drafting copy, coordinating or creating creative assets, editing, shooting, routing content for reviews and approvals, and maintaining compliance documentation.
- Schedule and publish content using social management tools while meeting tagging, accessibility, and compliance requirements.
- Monitor engagement and comments, flagging audience questions, trends, and potential risks by responding directly or routing issues to the appropriate team.
- Pull weekly and monthly performance metrics to support reporting and optimization.
- Partner with Marketing, Creative, and Communications to package product launches, research, and marketing initiatives into social-ready formats.
- Contribute ideas during brainstorms and support timely content tied to market events and brand moments.
- Stay current on social trends and identify opportunities across platforms.

## Requirements
- 2–3 years of experience in social media, digital marketing, or content creation.
- Experience managing day-to-day publishing across corporate social channels.
- Experience creating social video, including short-form video and platform-native content.
- Excellent writing and visual communication skills, with the ability to apply a consistent brand voice.
- Strong organization and attention to detail while managing multiple platforms and priorities.
- Familiarity with analytics and scheduling tools such as Hootsuite, Meta, and native platform insights.
- Experience with Adobe Creative Suite, Figma, CapCut, Edits, or similar design tools.
- Comfort using AI capabilities to ideate and execute content.
- Knowledge of social best practices, including formatting, tagging, accessibility, and engagement norms.
- Collaborative and comfortable working cross-functionally.

## Nice-to-haves
- Experience in financial services or another regulated industry.

## Compensation & Benefits
- Base salary: **$89,000–$99,500** for New York City.
- Potential eligibility for a company incentive bonus.
- Medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support; transgender health benefits; EAP; transit benefits; and FSA/HSA options.
- Equity grants for employees, including new hires and refreshers.
- Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in the sixth year.
- Company-paid professional coaching.
- Day-one 401(k) match and matching on qualified student loan payments.

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