# Influencer Marketing Lead

**Company:** [Linktree](https://hotfix.jobs/companies/linktree)
**Location:** Los Angeles, CA, San Francisco, CA
**Role:** Growth Marketing
**Salary:** $160k – $180k/yr
**Skills:** influencer marketing, creator marketing, ugc, Growth Marketing, paid amplification, affiliate marketing, whitelisting, creator sourcing, Budget Management, performance measurement
**Posted:** 2026-08-05

> Leads a high-volume, always-on creator program, owning creator economics, sourcing systems, measurement, and collaboration with growth marketing on paid amplification. The role requires scaled influencer or UGC experience, strong systems thinking, and budget ownership.

## Job Description

## Responsibilities
- Build and run a scaled, always-on creator content program across multiple verticals.
- Source, brief, contract, and manage a high-volume roster of creators.
- Own and deploy the budget for contracting and compensating creators, including seeding, whitelisting, affiliate, and related creator economics.
- Partner with the growth marketing team on paid amplification and establish a fast process for distributing proven content.
- Build repeatable playbooks for sourcing, briefing, contracting, and measuring creator content.
- Work with the growth partnerships team to scale successful larger deals across many more creators.
- Develop an independent sourcing engine while leveraging relevant creator and community relationships across the organization.
- Report on program performance and recommend what to scale, adjust, or cut.

## Requirements
- Experience running scaled, always-on, high-volume influencer, creator, or UGC programs.
- Experience owning and defending a substantial budget across many smaller creator relationships.
- Experience partnering with paid or growth marketing teams on amplification without owning media buying.
- Strong systems thinking and the ability to build repeatable processes across creators and verticals.
- Strong written and verbal communication skills, including presenting to senior stakeholders.
- Based in the US West Coast or Australia, with flexibility to coordinate with US-based marketing leadership.

## Nice-to-haves
- Experience scaling UGC or influencer programs across multiple verticals or markets.
- Experience with seeding, whitelisting, or affiliate programs at significant volume.
- Experience partnering closely with paid or growth marketing teams on amplification workflows.
- Experience operating in fast-moving, early-stage, or 0-to-1 environments.

## Compensation and benefits
- Base salary targeted at **$160,000-$180,000** for roles based in San Francisco and Los Angeles.
- Compensation includes cash, equity, and benefits; final offers vary based on location, experience, expertise, and role scope.
- Annual wellbeing allowance.
- Medical, dental, vision, disability, and life insurance coverage for US-based employees.
- Employer retirement contribution.
- Paid vacation, holidays, parental leave, volunteer time, and other leave categories.
- Employee stock option program.

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