# Senior Manager, Demand Generation

**Company:** [Charthop](https://hotfix.jobs/companies/charthop)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $150k – $160k/yr
**Experience:** 5+ years
**Skills:** Demand Generation, Growth Marketing, integrated campaigns, paid media, Account-Based Marketing, ABM, conversion rate optimization, cro, Marketing Analytics, HubSpot, Salesforce, 6sense, Google Analytics
**Posted:** 2026-07-20

> Lead demand generation strategy and execution for ChartHop's AI-first people platform. Own integrated campaigns, paid/owned channels, ABM, website optimization, and events to generate qualified pipeline and drive revenue growth. Requires 5+ years B2B SaaS demand gen experience, strong analytics, and AI curiosity.

## Job Description

## What You'll Do
- Partner with the VP of Marketing to develop and execute demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. Continuously evaluate performance and recommend improvements.
- Plan, execute, and optimize integrated marketing campaigns (product launches, thought leadership, customer stories, industry trends, competitive initiatives, seasonal programs) that engage target audiences and generate measurable results.
- Own strategy and performance across demand generation channels: Paid Search, Paid Social, Display & Retargeting, Organic Social, Partner Marketing, Sponsorships, Email campaign strategy, Referral and advocacy programs. Optimize channel mix and investment for improved performance and ROI.
- Develop and scale account-based marketing (ABM) programs to deepen engagement with target accounts, support progression, and generate qualified opportunities.
- Own the website as a demand generation engine: landing page strategy, conversion rate optimization (CRO), A/B testing, user journey improvements, and experimentation.
- Develop and execute virtual and in-person events (webinars, executive roundtables, conferences, customer events) to generate pipeline, strengthen relationships, and reinforce market leadership.
- Use data, experimentation, and optimization (including AI-enabled workflows) with Marketing Operations to improve campaign performance, efficiency, and pipeline growth. Test messaging, audiences, channels, offers.
- Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to align campaigns and ensure marketing contributes to company objectives.

## What We're Looking For
- 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, with a track record of generating qualified pipeline and supporting revenue growth.
- Experience planning and executing integrated demand generation campaigns across multiple channels.
- Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics.
- Strong analytical skills with the ability to translate data into actionable insights and continuously improve performance.
- Experience managing marketing budgets and optimizing channel investment for maximum return.
- Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Strong collaboration and communication skills, with experience partnering effectively across Marketing, Sales, RevOps, Product, and Customer Success.
- A builder's mindset—you enjoy solving problems, experimenting with new ideas, and continuously improving how marketing operates.
- Curiosity about emerging technologies and enthusiasm for incorporating AI into modern marketing practices.

## Nice to Have
- Experience marketing enterprise SaaS solutions, particularly in HR technology, workforce planning, people analytics, or adjacent markets.
- Experience with HubSpot, Salesforce, 6sense (or similar ABM platforms), Google Analytics, and modern marketing technologies.
- Experience marketing to HR, Finance, IT, or other enterprise business leaders.
- Experience working with mid-market and enterprise sales teams.

**Compensation:** Base Salary $150,000 - $160,000 USD + Bonus $10,000

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