# Director of Growth

**Company:** [Muck Rack](https://hotfix.jobs/companies/muck-rack)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $150k – $180k/yr
**Experience:** 7+ years
**Skills:** SEO, Technical Seo, Geo, Content Strategy, Conversion Rate Optimization, A/B Testing, Google Search Console, Ahrefs, Screaming Frog, Information Architecture
**Posted:** 2026-06-04

> Lead SEO, GEO, and website strategy to drive organic traffic, pipeline, and revenue. Own experimentation, CRO, and cross-functional collaboration with Product, Engineering, and Content teams.

## Job Description

## Responsibilities
- Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
- Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
- Partner closely with content team to develop and scale high impact, search driven content
- Identify and execute programmatic and highly scalable SEO and GEO opportunities
- Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
- Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
- Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
- Collaborate with Product, Engineering and Design to improve site performance and UX
- Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
- Build and lead a high-performing team over time as the function scales

## Requirements
- 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
- Proven track record of scaling organic traffic and driving meaningful business outcomes
- Deep expertise in technical SEO, content strategy, and website optimization
- Strong understanding of how websites function as growth products (UX, CRO, information architecture)
- Experience partnering cross-functionally with Product, Engineering, and Content teams
- Highly analytical, with the ability to translate data into insights and action
- Comfortable operating both strategically and hands-on in a fast-moving environment
- Experience with experimentation frameworks and A/B testing tools
- Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)
- Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery

## Nice-to-Haves
- Experience building and leading high-performing teams

## Compensation & Benefits
- Base salary range: $150,000–$180,000
- Annual bonus eligibility
- Equity
- 401(k) with employer contributions
- Comprehensive medical, dental, vision, disability, and life insurance
- 100% premium coverage for individuals on high-deductible plans
- Employer-funded HSA contributions
- Quarterly wellness stipend and free Headspace subscription
- 4+ weeks of PTO, plus paid sick and mental health days
- 13 paid holidays
- Up to 16 weeks of fully paid parental leave
- Home office stipend, phone and internet reimbursement, coworking membership
- Unlimited access to Coursera and O’Reilly
- 2 additional PTO days annually for learning and development

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