# Senior Field Marketing Manager - Brand Activations

**Company:** [Intercom](https://hotfix.jobs/companies/intercom)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $140k – $152k/yr
**Experience:** 6+ years
**Skills:** Field Marketing, Event Marketing, Experiential Marketing, B2B SaaS, Sales Enablement, Project Management, KPI Tracking, Pipeline Generation, Cross-Functional Collaboration, Vendor Management
**Posted:** 2026-06-11

> Lead field execution of strategic events, community activations, and product launches for a B2B SaaS AI company. Partner with sales on enablement, staffing, and measurement to drive pipeline and revenue.

## Job Description

## Responsibilities
- Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
- Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
- Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
- Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
- Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
- Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
- Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
- Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution

## Requirements
- 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
- Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
- Strong experience supporting sales teams and building effective enablement programs
- Exceptional project management skills with the ability to juggle multiple complex initiatives
- Experience owning on-site execution for large-scale events and high-touch activations
- A builder mindset - excited to create structure, processes, and playbooks where they don’t yet exist
- Strong communication and stakeholder management skills, with experience working cross-functionally and externally
- Data-driven approach to goal-setting, reporting, and optimization
- Willingness to travel as needed to support events

## Nice-to-Haves
- Experience building scalable, global field marketing engines

## Compensation & Benefits
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews
- Unlimited access to Claude Code and best-in-class AI tools
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for employees, friends, and family
- Base salary range for candidates within the San Francisco Bay Area: $140,000 - $152,000
- Eligible for corporate bonus program or sales incentive (target included in OTE) and RSUs

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