# Principal Product Manager, Habit Formation

**Company:** [Spotify](https://hotfix.jobs/companies/spotify)
**Location:** Remote
**Role:** Product Management
**Experience:** 10+ years
**Skills:** Product Management, behavioral analytics, Experimentation, Machine Learning, AI, LLMs, recommender systems, personalization, behavioral science, habit formation, User Research, Data Science, Prototyping
**Posted:** 2026-07-20

> Lead Habit Formation strategy for Spotify's consumer experience. Define vision and roadmap to build behavioral intelligence, translate AI/LLM advances into habit-building audio discovery experiences, and drive sustainable long-term user engagement across platforms.

## Job Description

## What You'll Do
- Define the long-term vision, strategy, roadmap, and execution for Habit Formation across Spotify's consumer experience.
- Build the behavioral intelligence that helps identify when listeners are ready to discover new formats, features, or experiences.
- Partner with engineering, machine learning, design, research, and data science to build experiences powered by behavioral insights and experimentation.
- Translate advances in AI, recommendation models, and intelligent agents into intuitive consumer experiences that millions of listeners love.
- Develop systems that encourage sustainable engagement while ensuring teams work together instead of competing for user attention.
- Influence the evolution of Spotify's surfaces, information architecture, and product experiences to reinforce lasting listening habits.
- Use experimentation, behavioral analysis, and user research to identify opportunities and make informed product decisions in ambiguous problem spaces.
- Set clear product direction, make thoughtful prioritization decisions, and align senior leaders around a shared strategy.
- Drive execution across multiple engineering teams while balancing quality, speed, user trust, and long-term business impact.
- Establish Habit Formation as a strategic product capability that enables sustainable growth across Spotify.

## Who You Are
- 10+ years of product management experience building consumer products at significant global scale.
- Successfully built products that create sustained behavior change and long-term user engagement.
- Deep experience with experimentation, behavioral analytics, product metrics, and quantitative decision making.
- Know how to partner closely with engineering, machine learning, data science, research, and design teams.
- Experience shaping strategy across multiple products, platforms, or consumer experiences.
- Demonstrated success aligning senior stakeholders around ambitious product visions within complex organizations.
- Care deeply about product quality and the details that create exceptional customer experiences.
- Balance emerging technologies with proven approaches and exercise strong judgment when making investment decisions.
- Make thoughtful decisions in ambiguous situations and take ownership for outcomes.
- Communicate clearly, influence effectively, and build trusted relationships across teams.
- Experience with personalization, recommender systems, or machine learning-powered consumer products.
- Explored behavioral science or habit formation principles and understand how they can improve product experiences.
- Experience building AI-powered, LLM, or agentic consumer products at production scale.
- Helped evolve product measurement beyond traditional engagement metrics toward more meaningful customer outcomes.
- Comfortable exploring data, prototyping ideas, and using evidence to accelerate learning.
- Passionate about audio, discovery, and creating experiences that help people build lasting relationships with content.

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