# Marketing Strategy And Analytics Manager

**Company:** [Twilio](https://hotfix.jobs/companies/twilio)
**Location:** Remote
**Role:** Data Analytics
**Experience:** 6+ years
**Skills:** Python, SQL, Media Mix Modeling, Robyn, Meridian, Regression, A/B Testing, Geo-Lift Testing, Incrementality Testing, Marketing Analytics, Business Intelligence, Funnel Analytics, Pipeline Analytics, LLMs, RAG
**Posted:** 2026-08-13

> Own end-to-end marketing analytics, funnel measurement, and ROI analyses while translating Media Mix Modeling outputs into budget, channel, and campaign decisions. The role requires 6+ years of analytics or data science experience, strong Python and SQL skills, statistical grounding, and senior stakeholder influence.

## Job Description

## Responsibilities

### Strategy and Analytics Partnership
- Act as a trusted analytics advisor to global and regional marketing leaders.
- Translate business questions into analyses that shape budget, channel, and campaign decisions.

### Media Mix Modeling (MMM) Application and Translation
- Apply and extend outputs from the MMM data science team.
- Interpret model results, run scenario and what-if analyses, and adapt outputs for regional and stakeholder-specific questions.

### Measurement and Funnel Analytics
- Build and maintain incremental analyses that complement MMM, including geo-lift tests, channel-level diagnostics, funnel analytics, and pipeline analytics.
- Own end-to-end analytics across B2B and B2C marketing funnels, from data extraction through insights and executive-ready recommendations.

### MMM Team Partnership
- Partner with the central MMM data science team to ensure model assumptions, inputs, and outputs reflect business context.
- Help prioritize modeling questions that matter most to the business.

### Tooling and Scale
- Write production-quality Python and SQL for data pulls, analysis, and light modeling.
- Build reusable tools and dashboards that scale insight generation across the team.

### Storytelling and Communication
- Craft and deliver clear, compelling narratives and presentations for senior stakeholders across Marketing, Sales, Product, and Finance.

### Cross-Regional Collaboration
- Partner with regional analytics business partners in EMEA and APJ to ensure consistency.

## Requirements

- 6+ years of experience in marketing analytics, business intelligence, or data science, with a track record of directly influencing marketing strategy through data.
- Strong proficiency in Python and SQL for analysis, including experience working with large, messy marketing datasets.
- Hands-on exposure to Media Mix Modeling concepts and at least one MMM tool or framework, such as Robyn, Meridian, or an equivalent regression or econometric approach.
- Ability to interpret, apply, and reason about MMM models without necessarily building one from scratch.
- Solid grounding in statistics and experimental design, including regression, A/B testing, geo-lift testing, and incrementality testing.
- Demonstrated ability to partner with senior Marketing, Sales, and Finance stakeholders and turn analysis into decisions.
- Excellent communication and storytelling skills, with experience presenting to technical and executive, non-technical audiences.
- Solid understanding of digital and traditional media channels and B2B/B2C marketing funnels.

## Nice-to-Haves

- Direct experience building or co-building an MMM model, or working as an embedded analytics partner to an MMM or data science team.
- Experience working on or with AI products, such as LLMs, copilots, RAG applications, or workflow tools.
- Experience in B2B marketing analytics, consulting, or an agency environment.
- Experience working across multiple regions or in a global, matrixed organization.

## Compensation and Benefits

- Competitive pay.
- Generous time off.
- Parental and wellness leave.
- Healthcare benefits.
- Retirement savings program.
- Additional benefits that vary by location.
- Occasional travel may be required for project or team in-person meetings.

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