# Lead Product Manager, Targeting

**Company:** [Attentive](https://hotfix.jobs/companies/attentive)
**Location:** Remote
**Role:** Product Management
**Salary:** $175k – $218k/yr
**Experience:** 6+ years
**Skills:** Product Management, MarTech, adtech, cdp, personalization, targeting, audience management, segmentation, SQL, Looker, heap, Data Science
**Posted:** 2026-07-31

> Lead the strategy and roadmap for Attentive's Targeting product area, owning customer-facing audience building, segmentation, and intelligent recommendation tools that power personalized marketing campaigns. Requires 6+ years PM experience in MarTech/AdTech, strong data intuition, and cross-functional collaboration with engineering and data science teams.

## Job Description

## What You’ll Accomplish

- Own the vision, strategy, and roadmap for Attentive's Targeting product area within the Shopper Management pillar.
- Build customer-facing experiences that help marketers create high-performing audiences with confidence, whether through advanced segmentation, recommendations, or intelligent targeting workflows.
- Partner closely with customers and customer-facing teams to deeply understand how marketers build audiences today and identify opportunities to simplify complex workflows.
- Drive product discovery by combining customer research, behavioral data, and business insights to identify high-impact opportunities.
- Work cross-functionally with Engineering, Design, Data Science, and Platform teams to deliver scalable targeting capabilities that power best-in-class personalization.
- Balance usability with flexibility, enabling customers to build sophisticated audiences without unnecessary complexity.
- Define success metrics, measure product impact, and continuously optimize experiences using experimentation and data.
- Act as a product leader across the organization, influencing strategy and helping teams understand the evolution of Attentive's targeting capabilities.

## Your Expertise

- 6+ years of Product Management experience, with a track record of owning customer-facing products from discovery through launch and iteration.
- Experience building products in MarTech, AdTech, customer data platforms (CDPs), personalization, targeting, audience management, segmentation, or related domains.
- Strong product intuition paired with deep analytical thinking—you enjoy using data to uncover customer problems and validate product decisions.
- Experience building customer-facing tools that simplify complex workflows while maintaining flexibility for sophisticated users.
- High customer empathy and a passion for understanding how customers make decisions and accomplish their goals.
- Comfortable working with large datasets and partnering closely with Data Science and Engineering teams to bring data-driven products to life.
- Hands-on experience using SQL or similar tools to explore data and inform product decisions; familiarity with analytics platforms such as Looker, Heap, or similar tools is a plus.
- Excellent written and verbal communication skills, with the ability to influence technical and non-technical stakeholders alike.

## Compensation

The US base salary range for this full-time position is $175,000 - $218,450 annually + equity + benefits.

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