# Director Growth, Emerging Products

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** San Francisco, CA, New York, NY
**Role:** Growth Marketing
**Salary:** $248k – $310k/yr
**Experience:** 7+ years
**Skills:** Demand Generation, Paid Social, Meta, LinkedIn, TikTok, Google Sem, Bing Search, Chatgpt Ads, Display Advertising, Youtube, Affiliate Marketing, Landing Page Optimization, P&L Ownership, Budget Management, Experimentation
**Posted:** 2026-06-12

> Lead and scale a team of growth marketers owning pipeline and ARR for Rippling's non-HCM emerging products. Build multi-channel demand gen strategies, manage multimillion-dollar budgets, and partner cross-functionally to accelerate revenue.

## Job Description

## What you will do
- Develop the worldwide, multi-channel strategy for creating and capturing demand across Rippling's emerging products. This will comprise a mix of tactics that will be supported by central growth teams and channel experts.
- Manage multimillion dollar annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
- Build an experimentation engine within your team that fuels scale and efficiency gains; optimize via test and learn.
- Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets.
- Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM's of product lines) to share learnings, brainstorm, and report out on results.
- Manage multiple ARR plans with overlapping priorities and audiences but distinct goals and targets. Prioritize resources and manage stakeholders effectively.
- Pick up IC initiatives to maximize your team's impact; roll up your sleeves and do things yourself.

## What you will need
- 7+ years of experience, ideally in growth and P&L ownership
- 3+ years managing a team of growth marketers or analytics functions
- End-to-end ownership. Execute flawlessly (directly & via others) and take projects across the finish line. Own mistakes and learn from them.
- Naturally communicate clearly, because you think clearly. Modulate communications appropriately for ICs or executives.
- Collaboration; track record of delivering outsized results by partnering with others cross-functionally
- Strong analytical skills to uncover insights that you incorporate into your team's initiative roadmap
- Ability to think first principles for attribution, funnel metrics and the martech stack required to solve those issues
- Deep marketing channel expertise spanning some combination of demand gen, paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
- Agility and speed. Constantly try new ideas. When things don't work, pivot; when they do, move fast to scale them. Thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.

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