# User Acquisition Manager

**Company:** [Underdog Fantasy](https://hotfix.jobs/companies/underdog-fantasy)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $120k – $145k/yr
**Experience:** 5+ years
**Skills:** meta advertising, tiktok advertising, user acquisition, mobile measurement platforms, adjust, appsflyer, singular, SQL, Looker, Tableau, Sigma, audience segmentation, bidding strategies, creative testing
**Posted:** 2026-07-29

> Own strategy, execution, and optimization of paid social channels (primarily Meta and TikTok) to drive user growth for Underdog's sports betting and fantasy app. Requires 5+ years in UA with deep paid social expertise, analytical skills, and experience partnering with creative and data teams.

## Job Description

## Responsibilities
- Own strategy, execution, pacing, and optimization across paid social channels.
- Serve as in-house expert on performance social, with deep expertise in Meta's advertising ecosystem and strong understanding of unlocking incremental scale on TikTok.
- Develop and execute a testing roadmap across audience strategy, bidding, campaign structure, creative, and measurement to continuously improve efficiency and identify new growth opportunities.
- Partner closely with TikTok and Meta account teams to influence product roadmaps, gain early access to beta features, and ensure leveraging platform capabilities to the fullest.
- Translate MMP and backend performance data into clear insights, budget recommendations, and executive-ready reporting.
- Work closely with Analytics and Data Science to validate attribution, forecast accurately, and optimize toward KPIs.
- Partner with Creative to develop channel-specific creative strategies, establish a rapid feedback loop, and continuously improve performance through testing and iteration.
- Monitor competitive advertising, creative trends, platform updates, and emerging consumer behaviors to identify new opportunities for growth.

## Requirements
- 5+ years of hands-on user acquisition experience with a strong focus on paid social for a consumer app.
- Deep expertise managing large-scale acquisition programs across Meta, with meaningful experience scaling TikTok. Experience with Snapchat is a plus.
- Proven track record of unlocking new growth on TikTok through creative experimentation, audience strategy, platform partnerships, and rigorous testing—not simply maintaining existing spend.
- Strong understanding of Meta's optimization ecosystem, including campaign structure, bidding strategies, audience segmentation, conversion optimization, and creative best practices.
- Exceptional experience with mobile measurement platforms (Adjust, AppsFlyer, or Singular), including attribution validation and performance analysis.
- Highly analytical, with the ability to synthesize complex performance data into clear recommendations and actionable business insights.
- Experience partnering closely with Creative teams to inform creative strategy and establish high-velocity testing programs.
- Demonstrated success designing and owning a structured experimentation roadmap across channels, creative, audiences, and platform capabilities.
- Experience in gaming, fintech, sports betting, or another high-growth consumer app environment.
- Comfortable managing and developing team members while maintaining a high bar for execution.

## Nice-to-Haves
- Built or significantly scaled TikTok into a major acquisition channel from an early stage.
- Experience implementing AI-driven workflows or automation to improve UA efficiency and creative testing.
- Familiarity with SQL or BI tools (Sigma, Looker, Tableau).

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**Canonical:** https://hotfix.jobs/jobs/6648fd1a-20b3-42f5-a513-06ac46467d84