# Demand Generation Specialist

**Company:** [Eve](https://hotfix.jobs/companies/eve)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $95k – $110k/yr
**Experience:** 2+ years
**Skills:** Demand Generation, Email Marketing, Performance Marketing, HubSpot, Apollo, linkedin ads, Google Ads, ABM, AI Tools, segmentation, deliverability, Lifecycle Marketing
**Posted:** 2026-07-31

> Demand Generation Specialist responsible for designing, executing, and optimizing multi-channel campaigns (email, paid search, paid social) to generate pipeline for plaintiff law firms. Requires 2-3 years in demand gen or performance marketing, strong data-driven testing skills, and growing AI fluency.

## Job Description

## What You Will Accomplish
- Support the design and execution of multi-touch demand generation campaigns targeting plaintiff law firms, potentially spanning email, outbound, paid search, and paid social, from ICP definition through sequence design and reply handling.
- Help build demand gen programs across whichever channels fit the audience (email, paid social, paid search, etc.) that move leads from first touch to booked meeting.
- Help fuel demand programs: align audiences, offers, and landing pages with nurture sequences, support webinar and event registrations, provide pre-event air cover and post-event retargeting, and contribute to account-based plays against high-value firm segments.
- Help monitor deliverability, list health, and segmentation, and support performance tracking across other channels in play so every audience gets a relevant message.
- Help run structured tests on subject lines, copy, cadence, send timing, and channel mix, and contribute to playbooks the whole team can use.
- Work with Sales and RevOps and the revenue marketing team to align messaging across channels with pipeline goals, and report clearly on what is working.

## What We Are Looking For
- 2-3 years in demand generation, email marketing, or performance marketing, ideally in B2B SaaS.
- Solid fundamentals: deliverability, segmentation, lifecycle strategy, and testing discipline.
- Experience integrating demand motions promoting webinars and events, feeding nurture programs, or supporting ABM plays.
- Growing AI fluency: you're comfortable using AI tools, learning how to prompt them well, and understanding where automation ends and human craft begins.
- Fluency in funnel metrics and you optimize for pipeline, not vanity numbers.
- Comfort with data: you use reply rates, conversion rates, and pipeline to guide decisions, not gut feel.

## Nice to Have
- Experience marketing to legal, professional services, or another relationship-driven vertical.
- Hands-on time with tools like Clay, HubSpot, Apollo, or similar enrichment, sequencing, or paid channel platforms (e.g. LinkedIn Ads, Google Ads).
- Exposure to building AI-assisted workflows, beyond just using out-of-the-box features.

## Compensation & Benefits
US Base Salary Range: $95,000–$110,000 USD

**Benefits**
- Competitive Salary & Equity
- 401(k) Program with Employer Matching
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Commuter Benefits*
- Autonomous Work Environment
- Workplace Setup Reimbursement
- Telecomm Stipend
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In office Perks* (*In office employees only)

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