# Growth Marketer

**Company:** [Just Appraised](https://hotfix.jobs/companies/just-appraised)
**Location:** Remote
**Role:** Growth Marketing
**Skills:** Demand Generation, B2B Marketing, Saas Marketing, Customer Marketing, Email Marketing, Lead Generation, Webinars, Case Studies, Product Marketing, Sales Enablement, Salesforce, HubSpot, Zoom Webinar
**Posted:** 2026-08-26

> Build and run customer marketing, email demand-generation, webinar, case-study, and light product-marketing programs that create expansion and new-business pipeline. The role requires hands-on B2B marketing experience and end-to-end ownership across multiple channels.

## Job Description

## Responsibilities
- Build customer marketing programs that drive expansion, cross-sell, and upsell in partnership with Customer Success.
- Develop lifecycle communications, community and advocacy touchpoints, customer advisory programs, and customer reference programs.
- Build and manage proactive, always-on lead-generation email programs, including nurture and reactivation sequences, segmentation, cadence, and reporting.
- Own the full webinar lifecycle: topic selection, slide creation, promotion, hosting, follow-up, and performance reporting.
- Source, write, publish, and coordinate approval of customer case studies for Sales use.
- Support product marketing with roadmap slides, launch collateral, competitive input, and sales enablement materials.
- Create clean, on-brand visual assets such as slides, one-pagers, and social graphics when needed.
- Track expansion pipeline, email-sourced MQLs and SQLs, webinar performance, case-study usage, and product-marketing turnaround.

## Requirements
- B2B marketing experience with a demand-generation focus, ideally in B2B SaaS.
- Hands-on experience running email marketing programs end to end.
- Experience owning webinars from planning through follow-up.
- Ability to write customer case studies and manage internal and customer approvals.
- Comfortable working hands-on across multiple marketing channels rather than as a narrow specialist.

## Nice-to-haves
- GovTech marketing experience.
- Exposure to product marketing, including positioning, launch content, and sales enablement.
- Design and visual-communication skills.
- Familiarity with Salesforce, HubSpot, and Zoom Webinar.

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