# Staff Product Marketing Manager, Business

**Company:** [Linktree](https://hotfix.jobs/companies/linktree)
**Location:** Los Angeles, CA, San Francisco, CA
**Role:** Product Marketing
**Salary:** $215k – $225k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning, messaging, B2B Marketing, smb marketing, customer segmentation, persona development, Lifecycle Marketing, CRM, funnel analytics, Competitive Intelligence, Product Strategy, Market Research, launch strategy
**Posted:** 2026-08-03

> Leads positioning, acquisition, conversion, and go-to-market strategy for Linktree’s SMB and Workspaces products. The role requires 8+ years of product marketing experience, strong B2B or SMB expertise, analytical decision-making, and cross-functional leadership.

## Job Description

## Responsibilities

### Own business product positioning and storytelling
- Develop positioning and messaging for Linktree’s business suite, including SMB tools and Workspaces.
- Create narratives for multi-profile, multi-seat management across entrepreneurs, local businesses, agencies, and brands.
- Ensure the business story extends credibly from Linktree’s broader brand.

### Drive acquisition and conversion
- Identify acquisition, upgrade, and expansion opportunities.
- Partner with CRM and lifecycle teams on journeys from trial and activation through paid plans and seat expansion.
- Use funnel data to identify friction and improve positioning and onboarding.
- Create self-serve education assets, including one-pagers, demo narratives, and comparison guides.

### Shape product strategy
- Build research-backed personas covering workflows, buying dynamics, tool stacks, and switching behavior.
- Influence roadmap priorities using customer demand, competitive gaps, and market signals.
- Establish frameworks for feature evaluation, packaging, and tier differentiation.
- Represent business users in product, growth, and commercial discussions using research, behavioral data, and market intelligence.

### Lead go-to-market
- Own end-to-end GTM for business-focused launches.
- Define audience segmentation, channel strategy, messaging hierarchy, and success metrics.
- Partner with content, brand, and growth marketing on credible, outcome-oriented launch stories.
- Build repeatable playbooks for future launches.

### Build competitive intelligence
- Monitor link-in-bio, multi-profile management, productivity, brand management, and agency workflow tools.
- Synthesize competitive intelligence, analyst signals, and customer feedback into positioning and strategic recommendations.
- Identify and defend Linktree’s differentiated position with business users at scale.

### Enable cross-functional clarity
- Align product, growth, brand, community, support, marketing, and leadership teams around business messaging.
- Support localization and global expansion with positioning that works across markets and cultures.
- Help internal teams articulate Linktree’s value to businesses.

## Requirements
- **8+ years** of product marketing experience, including meaningful experience with B2B, SMB, or multi-seat and team-based products.
- Track record leading complex launch GTM and delivering measurable acquisition, activation, and retention outcomes.
- Understanding of business buying processes, multi-stakeholder dynamics, and ROI communication.
- Experience creating customer segment personas that influence product and GTM decisions.
- Strong strategic voice and confidence challenging product direction and advocating for customer segments.
- Analytical ability to connect product and marketing performance data to positioning and roadmap decisions.
- Ability to lead cross-functionally without formal authority.

## Nice-to-haves
- Experience at a high-growth consumer or SMB platform.

## Success Metrics
- Growth in new Workspaces and SMB accounts and improved activation.
- Increased free-to-paid conversion.
- Seat expansion within Workspaces accounts.
- Improved retention among business users.
- Greater internal clarity around business customers and their needs.

## Compensation and Benefits
- Competitive compensation package including cash, equity, and benefits.
- Base salary targeted at **$215,000–$225,000** for roles based in San Francisco and Los Angeles.
- Final offers vary based on location, experience, expertise, and role scope.

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