# Web Marketing Lead

**Company:** [Plaid](https://hotfix.jobs/companies/plaid)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $179k – $304k/yr
**Experience:** 10+ years
**Skills:** Ga4, Mixpanel, Optimizely, Vwo, Contentful, Webflow, SEO, A/B Testing, HTML, CSS, Segment, HubSpot, Marketo, Google Tag Manager
**Posted:** 2026-04-20

> Leads web marketing for plaid.com, owning strategy, team, experimentation, and optimization to drive developer/business acquisition, pipeline, and revenue. Requires 10+ years growth marketing experience, web analytics expertise, and cross-functional leadership.

## Job Description

## Responsibilities
- Own plaid.com as a Growth and Revenue Engine: Define growth strategy and roadmap, own performance across product pages, docs, campaign landing pages, and conversion surfaces.
- Be accountable for website-sourced pipeline, conversion, and revenue metrics.
- Optimize homepage, product pages, docs entry points, campaign landing pages, and blog.
- Act as internal expert on web performance, user journeys, and competitive benchmarks.

## Lead and Scale a High-Performing Team
- Build, manage, and develop web marketing team across strategy, operations, SEO/AEO, content management, and experimentation.
- Foster culture of ownership, velocity, and continuous learning.
- Establish goals, processes, and operating rhythms.

## Drive Experimentation and Continuous Optimization
- Build experimentation program to improve conversion, activation, and self-serve growth.
- Lead hypotheses, testing strategies, and measurement frameworks.
- Drive operational excellence through automation of page creation, testing, and optimization.

## Improve End-to-End User Journeys
- Shape web experience from first visit through signup, demo request, or sales engagement.
- Optimize for developer and business buyer audiences.
- Use user research, behavioral analytics, and market insights to inform messaging, IA, and UX.

## Own and Develop Central Web Narrative Strategy
- Develop storytelling approach for website, including homepage.
- Partner with Product Marketing to translate product strategy into web experiences.
- Collaborate with Product, Engineering, Design, Growth Marketing, Sales, and Brand.

## Drive Technical Excellence
- Own web tech stack (CMS, tag management, analytics).
- Ensure SEO/AEO best practices: technical hygiene, structured data, page speed.
- Work with RevOps and Marketing Ops on form integrations, lead routing, and attribution.

## Qualifications
**Must have:**
- 10+ years in growth marketing, web marketing, or product-led growth roles with leadership.
- Proven track record owning/scaling website as growth/revenue channel (CRO wins, organic traffic, conversion lifts).
- Experience driving pipeline, conversion, product adoption via web optimization/experimentation.
- Strong leadership building/managing teams.
- Deep expertise in web analytics (**GA4**, **Mixpanel**), A/B testing (**Optimizely**, **VWO**), experimentation frameworks.
- Cross-functional experience with Product, Engineering, Design, Sales.
- Excellent communication skills.
- Bias toward experimentation.

**Nice to have:**
- B2B SaaS, fintech, developer-facing products.
- PLG and sales-assisted growth.
- Optimizing technical/API-driven websites.
- SEO/AEO, lifecycle marketing, growth experimentation.
- Modern CMS (**Contentful**, **Optimizely**, **Webflow**).
- HTML/CSS knowledge.
- International/multi-market web strategy.
- CDPs (**Segment**) or marketing automation (**HubSpot**, **Marketo**).","locations":["San Francisco, CA"],"country":"United States","work_type":"hybrid","employment_type":"FULL_TIME","salary_min">178800

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**Apply:** https://hotfix.jobs/jobs/65747bfd-a107-4843-99ee-5be08bb9438b
**Canonical:** https://hotfix.jobs/jobs/65747bfd-a107-4843-99ee-5be08bb9438b