# Product Marketing Manager

**Company:** [Polymarket](https://hotfix.jobs/companies/polymarket)
**Location:** New York, NY
**Role:** Product Marketing
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning, messaging, Competitive Analysis, Cross-Functional Coordination, launch planning, performance tracking, b2c marketing
**Posted:** 2026-07-29

> Product Marketing Manager at Polymarket owning end-to-end GTM for product launches and features, including positioning, messaging, channel plans, and post-launch analysis in a fast-paced prediction market environment. Requires proven B2C launch ownership, sharp writing, and cross-functional alignment skills.

## Job Description

## Responsibilities
- Own the GTM launch calendar end-to-end, keeping feature definitions, launch briefs, and ship dates current so Product, Marketing, and Comms always know what's coming, when, and who owns what.
- Work with product to bring competitive intel and audience insight into decisions before they're finalized.
- Write positioning and messaging for new features and market verticals, from one-liners and messaging hierarchies to copy direction for social, email, push, and in-app surfaces.
- Help build and execute channel plans for each launch, working across Growth, Design, and Comms to make sure the right message hits the right audience at the right moment.
- Track launch and campaign performance, report clearly on what worked and what didn't, and feed those learnings back into the product team and the next launch playbook.
- Run post-mortems after major launches and translate findings into repeatable process improvements that make the next launch faster and sharper.
- Compress full launch plans into short sprints when breaking news or live events demand it, without cutting corners on clarity or brand consistency.

## Requirements
- Has owned at least one B2C go-to-market launch end-to-end, from positioning and channel plan through cross-team coordination and post-launch readout.
- Writes sharp, specific product messaging. Can take a complex mechanic and produce a one-liner a first-time user understands in five seconds, then defend every word choice with user evidence.
- Proven cross-functional operator who keeps Product, Design, Growth, and Comms aligned without becoming a bottleneck or a meeting adder.
- Comfortable with speed. Has examples of compressing a multi-week plan into a short window around a live moment, and doing it without brand or compliance missteps.
- Experience writing competitive positioning based on real market and user research, not instinct alone.
- Strong written communicator. Launch briefs, messaging docs, and performance readouts are all part of the job, and they need to be clear enough that everyone acts on them.

## Nice-to-Haves
- Genuine interest in news, sports, politics, or markets. Understands at a gut level why people trade on what they believe.
- Experience running event-driven marketing tied to live sports, elections, or breaking news moments.

## Benefits
- Competitive salary & equity
- Unlimited PTO
- Full Health, Vision, & Dental coverage
- 401k match
- Hardware setup: new MacBook Pro, big display, & accessories

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