# Developer Marketing Lead, APAC

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** Unspecified
**Role:** Developer Relations
**Experience:** 10+ years
**Skills:** Developer Marketing, Technical Marketing, Product Marketing, Developer Relations, Artificial Intelligence, APIs, Developer Platforms, Cloud Tooling, Content Marketing, Event Marketing, Community Marketing, Ecosystem Partnerships, Stakeholder Management, Startup Marketing
**Posted:** 2026-05-29

> Leads OpenAI’s APAC developer marketing strategy, translating global launches into regionally effective education, content, events, community, and ecosystem programs. The role requires 10+ years of technical or developer marketing experience and strong cross-functional leadership across developer and startup ecosystems.

## Job Description

## Responsibilities
- Lead APAC developer marketing strategy across priority markets, audiences, channels, and product moments.
- Build programs that improve developer awareness, education, product understanding, adoption, and advocacy.
- Translate global developer launches and narratives into regionally resonant activation plans.
- Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs.
- Develop repeatable regional plays across content, technical education, developer events, hackathons, builder workshops, community moments, ecosystem partnerships, and builder stories.
- Support startup marketing initiatives where startup and developer audiences overlap, including technical founders, startup builders, startup ecosystem moments, founder-led proof points, and programs that create adoption with early-stage builders.
- Establish operating rhythms, prioritization, measurement, and feedback loops with global and regional partners.
- Bring APAC developer insight, market nuance, and ecosystem opportunities into global planning.

## Requirements
- 10+ years of experience in developer marketing, technical marketing, product marketing for developer products, community-led technology marketing, or integrated marketing for technical platforms.
- Proven track record building credible marketing programs for developer audiences.
- Experience leading regional or multi-market programs across launches, education, content, events, community, and ecosystem channels.
- Strong cross-functional experience with Developer Relations, Product, Product Marketing, Growth, Startups, Partnerships, and regional marketing stakeholders.
- Ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments.
- Strong communication, prioritization, and stakeholder management skills.
- Clear understanding of how developer trust, technical usefulness, and product adoption connect.

## Nice to Have
- Experience with AI, APIs, developer platforms, cloud tooling, or applied AI ecosystems.
- Familiarity with APAC developer communities, technical events, startup ecosystems, accelerators, investors, and founder-builder channels.
- Experience working across developer and startup audience overlap, including builder programs, founder storytelling, or startup ecosystem activations.

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