# Principal Growth Marketing Manager

**Company:** [Redpanda Data](https://hotfix.jobs/companies/redpanda-data)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $161k – $189k/yr
**Experience:** 5+ years
**Skills:** Performance Marketing, paid media, Google Ads, linkedin ads, reddit ads, attribution modeling, conversion tracking, Marketing Analytics, content syndication, conversion rate optimization, AI Tools, qualified.com
**Posted:** 2026-07-30

> Principal Growth Marketing Manager responsible for owning performance marketing strategy across paid search, social, and syndication channels to drive awareness, pipeline, and customer acquisition for Redpanda's data platform. Requires 5+ years in B2B SaaS growth marketing with deep paid media and analytics expertise.

## Job Description

## Responsibilities
- Set and drive the performance marketing roadmap and experimentation calendar (channels, creative, targeting, landing pages).
- Own competitive and channel benchmarking to identify new paid/emerging platforms worth testing.
- Own multi-persona campaign strategy and messaging across paid search, paid social, and content syndication channels.
- Manage and optimize global paid media campaigns and budget across Google, YouTube, LinkedIn, Reddit, and emerging platforms.
- Execute and scale paid social programs focused on awareness that yields account engagement and pipeline generation.
- Own the Qualified.com platform to create custom, targeted digital experiences on our website.
- Build and scale content syndication and database growth programs.
- Drive conversion rate optimization on paid landing pages.
- Manage agency and vendor partners.
- Own brand awareness measurement and tie it back to pipeline impact.
- Partner with marketing ops to build and maintain attribution infrastructure.
- Monitor, analyze, and report on funnel performance, conversion rates, attribution, and ROI.
- Build automation workflows using internal and external AI tools.
- Work closely with BDRs and sales teams on lead handoff.

## Requirements
- 5+ years of experience in digital marketing or growth marketing in B2B SaaS or infrastructure software.
- Deep expertise in managing paid media campaigns.
- Strong understanding of attribution, conversion tracking, and marketing analytics.
- Experience managing campaigns with platforms like Google Ads, LinkedIn Ads, Reddit Ads, and analytics tools.
- Familiarity with AI search trends, GEO, AEO, and optimizing content for LLM visibility.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and project management skills.
- Experience working in fast-paced startup or high-growth environments.

## Nice-to-Haves
- Experience marketing developer tools, cloud infrastructure, streaming, Kafka, or data platforms.
- Experience with AI-driven marketing tools, automation, and agent workflows.
- Experience with Qualified.com or similar website personalization/conversational marketing tools.

## Compensation
- U.S. base salary range: $160,500 - $189,000.

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